[opendtv] Time Warner ad-friendly dtr

  • From: "Albert Manfredi" <bert22306@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 15 Aug 2007 07:58:27 -0400

This, much like the reported increase in prices for the proprietary dtr service, were always a "given."


En revanche, if you use the Internet-based catchup service, the ads are minimal so far, therefore unobjectionable.

Bert

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Time Warner Cable offers ad-friendly DTR

US cable operator Time Warner is reportedly set to offer subscribers a TV recording service with a difference: it won't allow them to fast-forward through ad breaks. According to The New York Times, the free service, dubbed 'Look Back', offers a catch-up TV facility operating in much the same way as a digital TV recorder (DTR) except that the fast-forward function will be disabled, and viewers need to watch shows during the same day that they are recorded.

The New York Times said Time Warner Cable planned to start offering Look Back?which appears to address the key concerns of the US advertising industry?in South Carolina in October, then roll it out across the US.

"Many customers do fast-forward through commercials when given the choice, and that is an obvious and undeniable benefit of a digital video recorder," Time Warner Cable product development chief Peter Stern told The New York Times.

"But the digital video recorder is principally about enabling customers to watch what they want, when they want. It returns control to customers over the television schedule."

Lovelace Consulting  |  15.08.2007

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