[opendtv] TiVo tests pop-up-style ads
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Fri, 1 Apr 2005 00:20:48 -0500
TiVo tests pop-up-style ads
By Richard Shim
Story last modified Mon Mar 28 17:17:00 PST 2005
TiVo began testing interactive advertising tools over the weekend as
it looks to appease companies wary of users' ability to skip over ads.
The company confirmed late Monday that it released the first in a
series of advertising features to a random and limited number of
subscribers to the digital-video recorder service. The first test
feature, a tag, pops up on the screen when a viewer is
fast-forwarding through an advertisement.
If viewers press the thumbs-up or select button during the half
second the tag is displayed, they will be redirected to a menu that
leads to more information about the advertised product. The tag takes
up about 25 percent of the screen, according to the company. TiVo
said it is working with only one advertiser, a movie studio, on the
trial balloon.
...
http://news.com.com/2100-1041-5644197.html
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