[opendtv] TiVo Announces First Advertising Search Product for Television
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Mon, 28 Nov 2005 22:08:19 -0500
TiVo Announces First Advertising Search Product for Television
- Nov 28, 2005 08:00 AM (PR Newswire)
Offering Will Allow Viewers to Seek Ads That Provide Relevant Product
Information
Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group to
Participate in Development Along With Comcast Spotlight
ALVISO, Calif., Nov. 28 /PRNewswire-FirstCall/ -- TiVo Inc.
(Nasdaq: TIVO), the creator and a leader in advertising solutions and
television services for digital video recorders (DVRs), today announced that
it plans to offer the first television-based advertising search solution in
Spring 2006. Leveraging TiVo's television search capabilities that enhance
the TV viewing experience, the new product will deliver relevant, targeted
advertising to subscribers that want to view particular advertising
categories.
Leading media and advertising agencies including Interpublic Media, OMD,
Starcom Mediavest Group and The Richards Group, as well as Comcast Spotlight,
the advertising sales division of Comcast Cable, have worked with TiVo to
provide their expertise in the development of this revolutionary product.
Agency research and development techniques will contribute in determining
relevant categories of interest, such as automotive, travel,
telecommunications, and consumer packaged goods, as well as determine relevant
pricing models.
Today television advertising is almost entirely delivered when adjacent to
mass programming. For the first time, advertisers will have the ability to
deliver television advertising, on demand and targeted to consumers, without
the limitations of traditional television media placement. Advertisers will
be able to reach viewers in the market for a certain product or service. Ads
will be delivered to subscribers who can conduct a search for a product by
category or associated with keywords, utilizing the same revolutionary keyword
search techniques offered with Internet advertising, resulting in increased
relevancy for the consumer, as well as efficient, measurable results for the
advertiser.
This new advertising approach presents an opportunity for TiVo(R) service
subscribers to search for relevant information on products or services that
match their needs. The heightened viewer experience that the new offering is
intended to provide will deliver non-intrusive, relevant, interactive
advertising, on a opt-in basis. TiVo subscribers, if they choose to use the
search capability, will retain control over their viewing experience through
the creation of a viewer contributed profile via the set-top box that will
enable them to receive advertisements based on their interests.
...
- http://finance.lycos.com/home/news/story.asp?story=53486811
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