[opendtv] Re: The surprising genius of Apple's Beats 1 radio | Computerworld
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 7 Jul 2015 06:26:24 -0400
On Jul 6, 2015, at 8:16 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
Craig Birkmaier wrote:
Bert fears that the Millennials are abandoning scheduled programming,
and thus broadcasting.
Nothing to fear. More like, embrace.
They are embracing broadcasting?
Just out of curiosity, what aspect of this Apple music "station" is using any
form of broadcast, Craig? Let answer that for you: none.
Give it up Bert.
The author of the article used the term appropriately.
You can look it up in any number of dictionaries - the term came into use in
the late 1700s, at that time it's use was related to the broad casting of seed.
It is widely used today to describe sending the same content to multiple people
simultaneously.
When radio was commercialized a new use of the term appeared - sending
information through the airwaves (i.e. the radio spectrum) to multiple
receivers. Ethernet uses the term to describe sending packets to all subnet
nodes.
Obviously, the actual implementation of Beats Radio 1 is via IP Multicast. The
use of the term broadcast is appropriate as the service is a linear stream
identical to those delivered by radio broadcasters, but broadcast to 100
countries. If you want to be picky, it is not broadcast or radio, but it is the
logical extension of both in our connected world.
Or to frame your question in a different fashion. If a radio broadcaster makes
their linear stream available via the Internet, are they no longer a
broadcaster?
Language morphs and changes over time as technology and popular usage evolves.
The term broadcast is a good example.
Regards
Craig
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