[opendtv] Re: The numbers that really matter
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 5 Nov 2009 09:38:21 -0600
Craig Birkmaier wrote:
> Bert is optimstic about improved ratings for the broadcast
> networks.
>
> Here are the numbers that really matter for one representative
> broadcaster.
Cart, horse.
Advertizers put money into the media they think are going to give them the best
returns. It's a game of hype and perceptions. If DTT viewership is up compared
with previous analog OTA, the advertizers will look again at FOTA ad delivery.
The viewership figures are the real key to this, not what advertizers did last
year or last quarter.
Bert
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
