http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-the-anti-binge-hulu-original-series-to-take-on-weekly-release-approach-20150809-story.html
The anti-binge? Hulu's original series will be released weekly
Hulu doesn't want its subscribers to find themselves in a TV coma, so it's
opting to release its upcoming original series in weekly episodes.
Craig Erwich, head of content at Hulu, made the announcement Sunday during the
streaming service's session at the Television Critics Assn. press tour.
"With all of our new originals, we will release episodes weekly," Erwich told
reporters. "We want to give viewers the opportunity to discover their favorite
shows every week. Like you, we value the shared experience and the joy of the
watercooler that is television."
Erwich said the plan of attack allows the service to get shows to the audience
faster because there's no need to accumulate a full series in the bank before
releasing it on the platform.
The drip-drop approach is more akin to traditional TV scheduling as opposed to
the all-at-once method that has become the standard on streaming services such
as Netflix and Amazon.
The procedure will apply to “The Mindy Project,” which joins Hulu fold for its
fourth season after being canned by Fox, as well as “Casual,” "The Hotwives of
Las Vegas,” “The Awesomes” and “RocketJump: The Show." "Difficult People,"
which launched last week on the streaming service, took on the same release
strategy.
Of course, folks eventually can still binge on the Hulu originals as episodes
build up in the library.
"Casual" executive producer Liz Tigelaar, during the comedy's session, admitted
she's a practioner of binge-viewing but lauded Hulu for taking the more
restrained tactic.
"I'm excited how our show is being rolled out," Tigelaar said. "For me, the
problem with binge-viewing is you don't get to talk about it with anybody and
watch too quickly. It's almost like overeating. You're not processing it fully.
I think there's something great about being able to really digest something."
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