[opendtv] Re: The New Laws of Television

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 23 May 2005 14:56:13 -0400

Craig Birkmaier wrote:

> Put this together with the discussion about whether
> the DTV service should be optimized for the Best or
> for the average, and the answer is obvious.
>
> People are willing to PAY for the best, and there
> will be many ways to hook them up with the best
> content. People are less willing to pay for "Free
> TV" but more forgiving about the quality of what they
> get for "Free."

I think you're missing the point of the article,
though. Here are the phases he proposes:

1. Ad-supported broadcast, like today.

2. Ad-supported mailings of DVDs, or DVDs distributed
in newspapers and magazines. This cuts out the
broadcasters. The ads would only be in the paper
or direct mailings, not in the DVDs.

3. Internet free distribution, with follow-on boxed
DVD sales of the shows (with additional features as
DVDs typically have). This cuts out both broadcasters
and advertizers.

So here, people are expected to pay for what they have
already gotten free. His point is that fans can spread
their euphoria enough to convince enough people that
they *want* to buy the DVD boxed sets, after having
seen the shows.

Is there any evidence to show that sale of DVD boxed
sets are lucrative enough to make this a sustainable
business model?

Bert
 
 
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