[opendtv] Re: The Guardian: Cord-cutting: beginning of the end for linear television
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 21 Jul 2015 01:49:23 +0000
Craig Birkmaier wrote:
Which is why Canon and Kodak cannot credibly be compared.
Wrong. Kodak, Fuji and other producers of film
Repeating myself again, which is why Kodak and Canon cannot be compared. You
emphasis was in how well Canon responded, compare with Kodak. That's simply not
a relevant comparison.
Yes, the Canons and Pentaxs themselves are now threatened by the very decent
quality of cameras embedded in cell phones and smartphones. Moore's law at
work, with digital systems.
While you are technically correct that all of this did not require
broadcasting or linear cable, the reality is that most of the
country was watching these sources.
Obviously, Craig, painfully obviously, this is because that's the only option
they had. Certainly in 2001, but to a large extent, even today. Because of the
pathetic on demand possibilites they might be offered by their hardware. But
this will get better soon enough.
That infrastructure already exists.
ATSC 3.0 broadcast already exists?
No Bert, the entire broadcast network and affiliate station
infrastructure which is currently using ATSC 1.0.
My point was, quoting directly:
"So the question is, given that live is only rarely needed if on demand is an
option, just how much emphasis does it make sense to invest in live-only
infrastructure?"
You don't need to invest large amounts to keep ATSC 1.0 going. But for the
one-way broadcast aspects of ATSC 3.0, that's a whole 'nother thing. Now you're
impacting lots of components, NOT THE LEAST of which, the consumer base.
Here's my counter-proposal to ATSC 3.0. Why don't broadcasters/NAB consider
commissioning LG and others to build some "cold fusion" ATSC receivers, such as
we saw more than a decade ago? Perhaps adding in H.265? That could go a long
way to making linear one-way broadcast signals easier to receive, would offer a
meaningful upgrade path to UHDTV, and would otherwise minimize impacts on the
broadcast infrastructure. Broadcasting will then soldier on for the time
needed, until the migration to 2-way nets is complete.
Being able to broadcast to tablets and cellphones may be a
significant opportunity, but only if these devices can access
those broadcasts.
I doubt that linear broadcasts to these devices would be in such great demand,
in fact, and I also doubt that the telcos will enable those broadcast reception
features, even if they're in the phones. So I don't see this as being such an
opportunity.
Bert
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