[opendtv] TV's Bold New Concept: Summer
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 26 May 2004 12:11:37 -0400
TV's Bold New Concept: Summer
By SCOTT ROBSON
May 23, 2004
PRIME-TIME television viewers are willing to put up with a lot.
Reality staged and edited for their benefit? Not a problem. Live
events beamed onto their flat screens with a five-second delay? Fine.
And for decades, they were even O.K. with a "year" that started in
September and lasted for only 35 weeks. While the networks stuck to
this Procrustean calendar, viewers struggled to digest a flood of
100-plus new and returning shows each fall (and a few more each
winter, to replace the fall offerings that died young), then nursed a
trickle of reruns and also-rans each summer.
In recent years, the summertime introduction of new reality shows has
helped with the feast-or-famine problem, but only slightly. This
summer, however, two of the major networks are drastically reordering
their calendar years, and others may follow. Fox, the youngest of the
major networks and a continual thorn in the side of the original Big
Three, is leading the charge. Instead of launching its new slate in
the fall, Fox will open its television season on June 8, after which
it will shift its programming to a year-round format. The network -
no stranger to hyperbole - calls the decision to start new and
returning series throughout the year the beginning of a TV revolution.
...
http://www.nytimes.com/2004/05/23/arts/television/23ROBS.html
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