[opendtv] Re: TVTechnology: Viaccess-Orca: 20 Million Watched World Cup on Illegal Streams
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 30 Jul 2014 01:58:31 +0000
Craig Birkmaier wrote:
> Authenticated streaming is the congloms answer to expanding their walled
> gardens and bundles to the Web. The music industry thought they could
> protect the CD "bundle" as millions of people started sharing music via
> the Internet through Napster and other pirate sites. The industry lost
> control of their product and the rest is history...
Well in fact, the article you posted states:
------------------------
http://www.tvtechnology.com/article/viaccess-orca--million-watched-world-cup-on-illegal-streams/271508
...
Based on analysis from the campaign, Viaccess-Orca recommends that legal
streaming services should be made available by content rights holders to
maximize viewing flexibility for subscribers. To optimize the quality of the
viewing experience, the size of the streaming service or CDN has to be set and
managed carefully considering certain viewing periods are busier than others.
The appropriate scalability measures should also be anticipated in order to
absorb any surges in demand.
...
------------------------
None of this suggests that the content owners must stick with the walled garden
model, at all. It simply states that content owners should be making their
content available with authentication in such a way as "to maximize viewing
flexibility for subscribers."
Congloms have already gone beyond your notions, Craig. And perhaps the huge
amount of illegal streaming will be a wake-up call, that people won't be bound
to antediluvian business models.
The demise of recorded music media was not just about bundles. Singles used to
exist too, even small CDs. I think you make too big a deal about these bundles.
Bert
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