[opendtv] TVTechnology: Viaccess-Orca: 20 Million Watched World Cup on Illegal Streams
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 29 Jul 2014 16:09:18 -0400
Authenticated streaming is the congloms answer to expanding their walled
gardens and bundles to the Web. The music industry thought they could protect
the CD "bundle" as millions of people started sharing music via the Internet
through Napster and other pirate sites. The industry lost control of their
product and the rest is history...
But the video congloms seem to have learned from this experience and responding
with new capabilities like authenticated streaming. Obviously we spend a fair
amount of time here talking about "the bundle" and the ability of the congloms
and MVPDs to protect their oligopolies. But there may be a big leak in the
walls of the garden, as the following story details.
Could it be piracy rather than cord cutters that bring the oligopolies to their
knees?
Regards
Craig
http://www.tvtechnology.com/article/viaccess-orca--million-watched-world-cup-on-illegal-streams/271508
TVTechnology: Viaccess-Orca: 20 Million Watched World Cup on Illegal Streams
PARIS—Viaccess-Orca gathered piracy data during the World Cup that indicated as
many as 20 million people watched it on illegal websites. VO said it released a
series of reports with detailed information about live-streaming piracy.
Throughout a 32-day period, Viaccess-Orca’s Eye on Piracy software monitored
every match during the World Cup to collect information about illegal streams,
the sources of those streams, and identifying illegal websites, all in real
time.
Viaccess-Orca’s reports identified several important facts about piracy,
including:
• The number of viewers on illegal streaming websites increased during
afternoon matches compared with evening ones based on the fact that most
European viewers were still at work without access to a TV set.
• There were a total of 20 million viewers on illegal websites during the
entire event.
• Viaccess-Orca sent more than 3,200 takedown notices to pirate site owners.
• Sixty percent of the football event viewers streamed at least one match
online.
• Upon the start of the football competition, more than 10 new content
platforms appeared among the top five link farms.
Social media networks played a critical role during the football competition
both in a positive and negative way. According to Twitter, there were 618,725
tweets per minute at the end of the final match, which is a social media
record. However, Viaccess-Orca’s Eye on Piracy campaign identified that social
media networks such as Facebook and Twitter were used by specific piracy groups
and links. For example, out of 707 takedown notices sent to pirate site owners
during a single football match, 51 were sent to content platforms referenced on
Facebook.
Based on analysis from the campaign, Viaccess-Orca recommends that legal
streaming services should be made available by content rights holders to
maximize viewing flexibility for subscribers. To optimize the quality of the
viewing experience, the size of the streaming service or CDN has to be set and
managed carefully considering certain viewing periods are busier than others.
The appropriate scalability measures should also be anticipated in order to
absorb any surges in demand.
Viaccess-Orca says its Eye on Piracy actively monitors live video restreaming
over the Internet: first by detecting streams suspected of piracy and
monitoring the content, then sending legal notices to pirates to cease and
desist. Finally, the service gathers proof of infringement and legal evidence
about the pirated activity.
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