[opendtv] TVTechnology: ONE Media to Launch Next-Gen Broadcasting at KEYE-TV in Austin Next Month
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 20 Oct 2014 15:21:11 -0400
http://www.tvtechnology.com/article/one-media-to-launch-next-gen-broadcasting-at-keye-tv-in-austin-next-month/272926
TVTechnology: ONE Media to Launch Next-Gen Broadcasting at KEYE-TV in Austin
Next Month
AUSTIN, TEXAS—ONE Media announced that it is set to unveil its next generation
broadcast transmission platform in Austin, Texas next month. The “out of the
lab into the field” testing using the transmission infrastructure of Sinclair
Broadcast Group’s television station, KEYE-TV, follows successful prototype lab
demonstrations of the next generation transmission capabilities. The joint
venture between Coherent Logix and Sinclair Broadcast Group, employing more
than 30 full-time engineering specialists, will showcase its full-blown
platform “for U.S. broadcasters by U.S. broadcasters,” that is no longer
limited to the fixed viewing environment developed by foreign consumer
electronics manufacturers.
“The viewer-centric standard was developed after extensive, thoughtful
discussions over four years among U.S. television station operators to
reimagine what the next generation standard should provide,” said Kevin Gage,
ONE Media’s exectutive vice president and chief technology officer. “Rather
than layering on to a 20-year-old standard created for living room TV viewing
that was not optimized for U.S. broadcasters, this new standard reflects a
fresh start to make television available to viewers wherever they may be—true
ubiquitous broadcasting.”
ONE Media will demonstrate its unique capabilities to deliver high-definition
signals to fast and slow moving mobile devices (vehicles and pedestrians) along
with deep indoor fixed receiver reception, at the same time delivering ‘4K’
UltraHD to traditional ‘over-the-air’ antenna connected TV devices. Additional
demonstrations are planned for Washington, D.C. and Las Vegas, Nev., to
demonstrate the efficient use of broadcast spectrum. A notable side-benefit of
the new proposal will permit single frequency networks to help restore lost
reception to vast areas of the country created by the government’s failure to
protect translators and low power stations in the proposed broadcast spectrum
auction. A key element to the new standard is giving broadcasters flexibility
as they transition from the outdated mode and optimize the system for their
unique needs in different markets.
“For 20 years, U.S. broadcasters have looked from the sidelines as mobile TV
viewing was cultivated by wireless companies and their foreign-owned consumer
electronics device builders. TV viewers with smart phones, laptops and tablets
are stuck paying enormous data charges to cell phone companies for lower
quality signals. We’re out to change that dynamic and seize back the industry,”
added Jerald Fritz, ONE Media’s executive vice president for Strategic and
Legal Affairs. ”We made a fundamental mistake ignoring the mobile business
opportunities by not adopting the OFDM standard while planning for the digital
TV conversion. We will not make that error again.”
ONE Media’s broadcast-centric next generation proposal has been submitted with
wide acclaim to the Advanced Television Standards Committee for consideration.
Gage said, “Rapid adoption of the ONE Media proposal by the ATSC would meet the
goal of coinciding adoption of the next generation standard with the repack of
the broadcaster’s remaining channels post spectrum auction. That means an
efficient, simultaneous conversion and a dramatic enhancement to the TV viewing
experience.
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