[opendtv] Re: TV stats for Italy

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 20 Dec 2006 08:50:58 -0500

At 11:09 AM -0500 12/19/06, Manfredi, Albert E wrote:

It's likely that the DTT transition will cause a new equilibrium point
to be created for OTA use. Countries with low OTA use may see an
increase, and countries with high OTA use will see less decline.

This statement is unsupportable.

The increase or decrease in the percentage of OTA viewers in any country will be influenced MOST by the business proposition offered by the OTA broadcasters. The U.K serves as an excellent example.

DO IT WRONG - On Digital - and OTA viewers flee to a multi-channel service.

DO IT RIGHT - Freeview - and they came back in huge numbers.

The second major factor is government policy regarding OTA broadcasters.

And growing in importance is the bundling of services with broadband. In countries like the Netherlands where the bundling of cable TV and broadband is very affordable, OTA becomes rather insignificant.


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