[opendtv] TV on Steroids
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Sat, 24 Apr 2004 19:48:51 -0400
TV on Steroids
So Long to Analog Broadcasting and Hello to Digital, Which May Spell
Good News for Viewers--And Plenty of It
BY NEIL HICKEY
Columbia Journalism Review
Since the dawn of television, almost six decades ago, every TV
station in America has had the capacity to beam out just one program
at a time - Gunsmoke or The Huntley-Brinkley Report or Survivor or 60
Minutes. That was then; welcome to now: the Digital Era of
broadcasting. The so-called analog, one-channel version of television
will soon be as archaic as a 1950 Studebaker. Since the passage in
1996 of a new Telecommunications Act, all of the country's television
stations are allowed to reach their viewers on as many as six
channels - simultaneously! Benefits for the public have been slow in
coming, but suddenly "multicasting" - that's the hot new word - is on
the lips of everybody in TV land.
Take WRAL in Raleigh, North Carolina, for example, a pioneer in the
new age of broadcasting. Last year, on one of its new digital
outlets, a service called NewsChannel, the station aired live, full
coverage of the murder trial of a well-known local figure accused,
and eventually convicted, of killing his wife. It was a story of
broad local interest, but one for which the station would not have
preempted popular CBS shows on its lone analog channel.
...
http://www.cjr.org/issues/2004/2/hickey-tv.asp
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