Most of these articles confuse the statistics, and tend to give the wrong
impressions. Once again, the issue is that the screen and the streaming device
get mixed up. They shouldn't be.
Presumably, a "connected TV" is a TV set with built-in Internet capability, or
connected to some streaming device. That streaming device can be also be a PC.
Whereas, watching TV from a PC, or from a smartphone, presumably means, on the
monitor that is usually associated with that device. But let's get real.
Smartphones have a USB-C connector these days. Connecting TVs to a PC, a Roku,
or even a newer smartphone, should be trivial enough. It becomes important to
remove these persistent ambiguities. If the author is saying that the TV is the
preferred monitor for TV streaming, then that's believable.
"People who stream TV content now prefer to watch it on TV sets instead of
personal computers, according to a new report from Conviva."
About time. I guess that when streaming replaces broadcast reception, in your
laid back TV viewing, you want to re-create that experience as closely as
possible. My initial TV episode streaming experiences, in 2006 or so, convinced
me of this.
"The share for personal computers has plunged to 19% in 2017 from 39% in 2016."
Meaning? Watching on a PC monitor, or watching on the TV set, streamed from a
PC? Even the hopelessly inept can connect a PC to a TV set these days. Just one
HDMI cable, carries video and audio, and automatically adjusts to the TV set
resolution. I'm sure TVs will soon get USB-C ports, if they don't already,
adding to what people can stream to their TV sets.
"The data strongly suggested people were catching up with their favorite shows
on their PC while they ate their lunch," the new report said. "The lunchtime
bump is still there. Plays at noon are 20% higher than for the average hour.
However, this is lower than last year, where the lunchtime peak was 29% higher."
All very understandable. Watching on a PC at lunch means, on the PC monitor, in
the office. But, as more people stream their TV episodes at home in the
evening, why bother with this "catch-up" exercise at lunch time, sitting up to
a little PC monitor? You can catch up any time you want, on the big screen,
without compromising any of the TV viewing experience. The change is, people
have learned that watching TV does not require the TV to be connected to legacy
broadcast media (OTA, cable, or satellite), and is not restricted to "live"
viewing, or setting up that PVR.
"Conviva also found that the average viewing session on connected TVs, 77
minutes, is twice the amount of time viewers spend watching streaming video on
personal computers and mobile devices."
Yes, no discomfort watching episodic TV on a TV screen. But the PC, or the
mobile device, can easily be the device that provides the streaming.
But the real punch line is up top:
"... between 9 and 10 p.m., connected TV sets accounted for 48% of the episodic
video plays in 2017, up from 35% during the 2016 survey."
So, in 2015, already 53% of TV viewing was non-linear, either streaming or via
PVR. And streaming itself accounted for about 25% of TV viewing. A helluva
change, in just three years, eh? In part, PVRs are being used less. In part, TV
content from non-broadcast media is being used a lot more. Things change.
Bert
------------------------------------------
https://www.tvtechnology.com/news/tv-set-becoming-favorite-device-for-video-streamers
TV Set Becoming Favorite Device for Video Streamers
Conviva report finds shift from PCs
Jon Lafayette* 7 hours ago
People who stream TV content now prefer to watch it on TV sets instead of
personal computers, according to a new report from Conviva.
The report, The Secret Life of Streamers Part II, found that during primetime,
between 9 and 10 p.m., connected TV sets accounted for 48% of the episodic
video plays in 2017, up from 35% during the 2016 survey.
The share for personal computers has plunged to 19% in 2017 from 39% in 2016.
"Conviva has a unique census-level data set capturing detailed viewing habits
of billions of streaming video applications and devices across the globe," said
digital media analyst Colin Dixon of nScreen Media, researcher and author of
the report. "Our most recent analysis shows connected TV dominating all devices
24/7, with plays increasing 75%, highlighting the rise of this platform at the
expense of other screens. The transition from traditional television to
streaming television has become more prominent, and viewers are binge-watching
multiple shows via connected TV during primetime."
The Secret Life of Streamers Part II follows a similar study done in 2016. That
report noted a lunchtime bump in PC usage during lunchtime.
"The data strongly suggested people were catching up with their favorite shows
on their PC while they ate their lunch," the new report said. "The lunchtime
bump is still there. Plays at noon are 20% higher than for the average hour.
However, this is lower than last year, where the lunchtime peak was 29% higher.
Some of the lunchtime viewings appear to have transferred to the smartphone,
the report added. Last year, episodic plays from a smartphone in the noon hour
were only 8% above average. This year the difference has increased to 19%.
Conviva also found that the average viewing session on connected TVs, 77
minutes, is twice the amount of time viewers spend watching streaming video on
personal computers and mobile devices.
Conviva monitors over 14 billion streaming video hours per year from over three
billion video viewing applications and devices around the globe. The data used
in The Secret Life of Streamers Part II came from nearly two billion streaming
sessions in North America from April 2016 to April 2017.
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