[opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 19 Aug 2016 12:08:37 -0400
On Aug 18, 2016, at 9:43 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Any streaming device can run an OS that supports standard browsers and
streaming protocols, Craig.
Yup. But that's irrelevant. Servers look at the supported protocols, available
bandwidth, AND the device to determine what to stream, of IF THEY CAN STREAM TO
THAT DEVICE.
There is NOTHING technically lacking with any current smartphone or tablet to
support streams from which they are blocked. The blocking is the determined by
the operator of the service, and in most cases the determine factor is having a
license to stream the content to that class of devices.
It doesn't even have to be Windows.
Correct. If you can access it with a Windows device, I can access it with my
Mac, and in all likelihood Chromebooks can access it as well.
There is *no one* forcing these device makers to build up exclusive walled
garden "ecosystems."
The device makers have NOTHING TO DO WITH IT, except perhaps for services that
are exclusive to devices from one manufacturer. And yes there are exclusive
services for both iOS and Android.
A good example is what happened with iTunes. For the first year it was only
available to Apple devices - the Mac and iPod. In the second year it was opened
up to Windows PCs. Apple did not open up iTunes to Android, but Android
developers figured out workarounds. The Apple Music streaming service is
available for all devices running iOS, MacOS, Windows, and Android; it is not
available for Windows phone, but there are workarounds.
It is true that there is some blocking of streaming services by device makers
to connected TV devices. For example, there is no Amazon Prime App for Apple
TV. But you can use the Amazon Video App for iPhone and iPad, and AirPlay to
watch on the big screen.
Bottom line, there will always be some exclusive walled gardens - the Internet
is full of them. But in most cases the streaming restrictions are coming from
the content owners, who are trying to monetize as many device specific
sub-markets as they can.
So as your often do, you point your finger in the wrong direction. If you
look at the mix of streaming solutions that are needed these days, it's
ridiculous.
Really? There are tons of competing solutions. That's what "being digital" is
all about. Fortunately, it is not difficult to support this diversity on most
current computing devices.
The servers decide which devices they will stream to,
An intelligent designer can easily design his device to run protocols the
servers already support. A designer interested in building up exclusive
content stores, or other such ecosystem advantages to himself, will instead
deliberately create obstacles for users. For some odd reason, this has always
escaped you.
The protocols are mostly irrelevant; modern streaming servers support multiple
protocols, video resolutions, and bit rates. This has NOTHING to do with device
blocking. That is just code that tells the server to put up a page saying a
device is not supported. And this has nothing to do with the capabilities of
the device; it has everything to do with licensing, or a decision by the
content owner to block specific devices for (insert your reason here).
The Internet is filled with "walled gardens,"
You disingenuously misapply the term. The FCC is not there to force each web
site to accept the same credentials as all the other web sites. That's
absurd. The FCC is saying that the broadband pipe has to allow access to all
web sites, neutrally. So, no need to ramble off topic, Craig.
Not off topic Bert. Yes, the Internet, at least in the U.S., is neutral with
respect to accessing any website. The magic of the Internet is that it supports
continuous innovation and does not tie everyone down to a few core standards,
especially at the application layer.
Your beloved FLASH is an excellent example - it was proprietary technology that
gained massive scale, which in turn led the IETF to develop new standards to
support much of what Flash made possible.
The fact that Apple chose not to support Flash on iOS was well justified and
perfectly legal. The end result is another leap forward for the Internet and
the standards process used to advance new technologies.
Regards
Craig
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Other related posts:
- » [opendtv] TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities - Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Ron Economos
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Manfredi, Albert E
- » [opendtv] Re: TV Technology: SVOD Popularity Poses Broadcast Possibilities- Craig Birkmaier