I figured it would be this way. Why should OTT sites limit themselves to an
individual country? It should be easier for online TV to expand beyond borders,
than it is when there are so many middlemen involved in going overseas, as in
the old TV regime.
So, unsurprisingly, it's happening. Notice, though, how even with OTT sites,
the presumption is that there's a subscription involved. Old habits die hard.
That's the way many came across in the MVPD era. TV requires subscription.
Bert
---------------------------------------------
https://www.tvtechnology.com/news/report-u-s-ott-competition-intense-providers-look-beyond-borders-for-revenue-growth
Report: U.S. OTT Competition Intense, Providers Look Beyond Borders For Revenue
Growth
Parks Associates report finds seven in 10 U.S. broadband households subscribe
to OTT
Phil Kurz 6 hours ago
ADDISON, TEXAS-The U.S. market leads the world in adoption of OTT
(over-the-top) services with 70 percent of its broadband households subscribing
to at least one OTT service.
The findings, part of the newly released "OTT Video Services: Disruptive
Globalization 2018" report from Parks Associates, underscore the success OTT
services are garnering in the United States where about 226 OTT video services
competed for viewers in 2018.
While the report finds that competition in United States is intense, OTT
service providers are looking to other markets to enhance revenues from
existing content. "Of the 226 services competing in the U.S., two-thirds are
available in at least one other international market," a summary of the report
says.
In Canada, 64 percent of broadband households subscribe to an OTT video
service, and in the U.K. 52 percent of such households subscribe. On a global
basis, about 200 million households subscribed to at least one OTT service at
home last year. Bollywood's T-Series YouTube channel alone has 74 million
subscribers.
By the end of 2024, more than 310 million connected households -including
broadband and/or mobile-will account for 586 million OTT video subscriptions,
predicts Parks Associates.
The research organization forecasts that between 2019 and 2024, the number of
households subscribing to OTT video services around the world will grow by 71
million, representing a 6 percent compound annual growth rate (CAGR). The
volume of subscriptions will increase by more than 170 million during the
period, an 11 percent CAGR and annual global revenue will grow more than $33
billion, nearly a 16 percent CAGR for the period.
OTT viewers in different countries have different viewing device preferences.
U.S. viewers favor smart TVs and streaming media devices; U.K. viewers prefer
smart TVs; and Canadians use game consoles more frequently than their U.S. and
U.K. counterparts to access OTT video content.
For OTT service providers, winning rights to or developing desirable content is
biggest challenge and most important task for OTT service providers, the Parks
Associates report says.
"Multiple licenses per content often exist, providing rights on a geographic or
sub-set basis," says the Parks summary. "Garnering rights to popular content
can be impossible if rights are already taken or expensive and limited."
More information is available on the Parks Associates website.
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