[opendtv] Re: TV Technology: Opinion: Latest U.S. Broadcast Standard Will Founder on Mobile Industry Indifference
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 1 Jul 2017 01:57:03 +0000
Craig Birkmaier wrote:
Instead of focusing you energy trying to get the FCC to regulate
broadband as a Title II service, why not focus that energy on
reclaiming ALL of the broadcast spectrum, as nobody uses the
service or needs it anymore?
Sounds like just the type of argument someone in the pockets of the special
interests would make. Grab all the FOTA spectrum, put it in the hands of
companies that want to abolish net neutrality, and simultaneously, abolish net
Cord cutters have given a new lease on life to OTA spectrum usage, probably
only temporarily, but nevertheless there. But this wouldn't sit well with
someone in bed with the special interests. So let's quick yank that spectrum
Only one problem. Ad supported linear TV is still producing most
of the revenues of the industry
Ads packaged with prime time content, probably, but people are not consuming
that content linear/live. Plus, you don't need OTA spectrum for linear/live
distribution anyway. So your arguments to abolish AND to retain OTA spectrum
are both less than convincing. Besides, tell me this. When I watch prime time
TV on, say, cbs.com, with ads, where do those ad revenues figure? OTT? TV
broadcast networks? Certainly not SVOD.
Linear TV IS NOT dying.
Keep up the self-soothing, Craig. You are sounding like you did recently about
the print media. Self-soothers keep telling themselves, "They are
complementary! Really!" A minority of TV content is viewed linear, Craig. By
appointment TV is getting more and more quaint.
The only way that this could change is if broadcasters commit to
distributed transmission systems rather than big sticks; not very
What's not very likely is that SFNs would make any difference. None of the
reasons given for indifference had anything to do with ease of reception!
Why bother developing apps for smartphone that allow users to report
and view traffic conditions?
Why would this need ATSC 3.0? If broadcasters want to allow people to send
their traffic footage, and then choose what they want to broadcast live, go
right on ahead. ATSC 1.0 is fine too, or the mobile providers can provide that
video to their customers over the cell network. The app is only needed to get
the info to the broadcast source. If then broadcast OTA, it goes to everyone
tuned to that channel and subchannel.
Interactivity can easily be built into broadcast Apps.
Interactivity requires a two-way comm link, Craig. In principle, in case your
marketing hype is attempting to convey this, you can even send a link on the
broadcast channel, which someone with an appropriately equipped device can use
to launch a separate interactive session. Big whoop. The interactivity is still
over the two-way comm link. ATSC 1.0 would work for that too, e.g. A/96.
Many smartphone apps poll the network periodically for data updates
- these updates could be provided by any broadcast data service.
We've already talked about that more than once. TV broadcasters, even with ATSC
1.0, see A/97, can certainly broadcast software updates for any number of
different brands of TV sets, carousel style. There's already an ATSC 1.0
standard for that. Smartphones? They already have their existing spectrum for
all of this.
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