[opendtv] Re: TV Technology: Opinion: Latest U.S. Broadcast Standard Will Founder on Mobile Industry Indifference
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 29 Jun 2017 03:15:21 +0000
Craig Birkmaier wrote:
I would take issue with "the minuscule exception of some games."
Statistically, in terms of hours per week, not exactly something that would
qualify dedicating an entire medium to only that linear/live broadcast role,
24/7, and calling it "primary."
The biggest disconnect is trying to understand what business
broadcasters are in. They had many opportunities to use updates
to the ATSC 1.0 standard, but showed almost no interest. The
only new feature exploited by broadcasters was multicasting,
There I agree with the broadcasters. They discovered, hey, a one-way broadcast
medium, digital or not, is really best used to deliver linear/live (TV in this
case) programming. The other "forced" roles attempted were, in short, forced,
given that the Internet was emerging at the same time as DTV.
Broadcasters had every reason to become aware of the limitations of a one-way
broadcast medium. You can play whatever tricks with carousel streams, except
it's still a linear stream of limited content, that someone else chose for you.
And your sales hype might pretend that local storage makes up for lack of a
two-way medium, but no one was fooled! Empty rhetoric. Web browsing is best
done on the real Internet.
Sinclair and its partners seem to be positioning themselves for
what comes AFTER broadcasting, when the broadcast networks decide
to turn off their transmitters and sell their content via the
One would hope! This would make perfect sense. Go back to your roots, to
deliver TV content, but not the old fashioned way. But then, why the
agony/distraction/delay of creating and deploying another broadcast standard?
The existing one is okay for that old role.
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