[opendtv] Re: TV Technology: Opinion: Latest U.S. Broadcast Standard Will Founder on Mobile Industry Indifference
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 28 Jun 2017 08:07:46 -0400
On Jun 27, 2017, at 8:28 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
This is still just someone's opinion, but his points make sense to me. I'd
add one that seems to be missing: who says that mobile users are truly
interested in "linear-live" at all, with a statistically minuscule exception
of some games? Why wouldn't people on the go more believably prefer to watch
things on demand, such as when they are not busy doing something else that
precludes watching TV?
Looks like Bert and I may be close to agreement on this subject. But I think
the opportunity here is more than just Mobile TV.
A simple device that receives OTA streams in the home and puts them on the
home's WiFI network could be very popular. This is already a standard feature
of most modern MVPD set top boxes.
I would take issue with "the minuscule exception of some games." Bert should
walk around a college or pro football stadium an see how many people are
watching big screen TVs tuned to FOTA and streaming channels. Live sports is,
and will continue to be, the most important content offered by broadcasters if
they can hold onto the rights. I've seen many big screens at tail gate parties
tuned to TV Everywhere feeds via their cell phone hot spots.
I get the impression that the majority of laymen, and trade scribes, believe
all this unexplained stuff about "interactive" and "on demand," even when all
they hear explained to them is OTA broadcast. There's a certain logical
disconnect that has not hit home yet. Same logical disconnect that has people
believing a one-way broadcast can give them Internet access.
The biggest disconnect is trying to understand what business broadcasters are
in. They had many opportunities to use updates to the ATSC 1.0 standard, but
showed almost no interest. The only new feature exploited by broadcasters was
multicasting, something that Congress opposed, but slipped in at the last
minute thanks to the FCC.
I see nothing here that indicates the media conglomerates that own the
broadcast networks are interested in ATSC 3.0. Sinclair and its partners seem
to be positioning themselves for what comes AFTER broadcasting, when the
broadcast networks decide to turn off their transmitters and sell their content
via the Internet.
It could work, but its a huge gamble that they will be able to get spectrum
around the nation on the cheap to offer a POTA service - i.e. a PAID service.
I agree with Ron and the author of this article - too little too late.
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