[opendtv] Re: TV Technology: Hulu to Live Stream CBS Nets
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 7 Jan 2017 01:01:10 +0000
Craig Birkmaier wrote:
Beyond vague banalities, the question should be what kind of
premium these consumers are willing to shell out, just because
there are live options.
We have a pretty good idea Bert.
Around 70% of U.S. homes are spending around $100/mo for TV,
Again, Craig, you ignore the trend lines. As people bail out of legacy business
models, they are looking for something different and attractive. If they were
stuck in the past, they wouldn't be bailing out.
So the point is, would people anxious to bail out want to pay a 5X premium,
just because linear delivery is included? The same people who figured out that
on demand is a lot more convenient for most of their TV fix?
Poor example. Your behavior is atypical for homes
You keep saying that, but by now it sounds like a cop-out, and simply not true.
People are looking for alternatives and finding them, and linear delivery is
not a prime concern for most of what they're watching. Last number we saw was
61% being viewed on demand, and that was a good while ago. (And yes, I saved
the link to the article.)
They will stick religiously to the tactic of selling bundles
of content, BECAUSE that's where the money is.
Another point you seem to latch on, even though it doesn't say much. The
congloms sell "bundles" simply because the alternative would be single shows.
As in, pay per view. The important point is that the congloms ARE selling their
content over any number of portals, and ARE selling different bundle formulas,
depending on the portal. CBS, for instance, sells over their own cbs.com and
CBS All Access, but also over Hulu, Sony, and other portals. And these are
available to every household (in the US).
Bert
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