[opendtv] Re: TV Technology: Hulu to Live Stream CBS Nets
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 6 Jan 2017 03:27:32 +0000
Craig Birkmaier wrote:
You still don't get it Bert. The vast majority of consumers want
both LIVE TV and On Demand/DVR.
Beyond vague banalities, the question should be what kind of premium these
consumers are willing to shell out, just because there are live options.
For example, virtually 100% of live TV I ever watch now is France 24. Why would
I be interested in a Hulu bundle **5 times** the cost of the on demand bundle,
just to watch one live news channel? I'd find better ways. For example, online
live or OTA.
Aside from sports fans, who can be gouged because they lack demand elasticity,
it's unlikely that lots of people would pay that kind of price premium.
Looks like Hulu is where the Congloms are going to do business...
Hulu and others. It takes a lot of effort, but Craig may be starting to get it.
Indeed, that's how these things work. The congloms won't stick religiously to
old business models "just because."
Bert
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