As usual, we see almost exclusively a description of another one-way OTA TV
broadcast standard, when push comes to shove. But that's fine too.
The question now is, why isn't LG by default incorporating ATSC 1.0/3.0 in all
new TV sets, right now? The ATSC 3.0-based Internet interactivity is probably
not yet available, not even in the sets sold in Korea, since A/344 was just
published weeks ago. But (a) that didn't stop LG from selling ATSC 3.0
receivers in Korea, and (b) I'm not convinced that the "interactivity" offered
by A/344 itself is what most people expect anyway.
Is LG being paid to NOT sell ATSC 3.0 sets in the US? When I read that LG was
selling ATSC 3.0 in Korea, my assumption was that it was doing the same here.
This is exactly the same problem that has plagued HD Radio for more than 15
years. Why aren't HD Radio/AM/FM chips being built in by default, in just about
any radio you buy? It can't be a cost thing anymore. The standard babble tells
us "no demand," but by definition, with no supply, you'll get no demand. Most
stations have been transmitting in that format for years and years. Only the CE
vendors are holding this up. Is this the way ATSC 3.0 will play out too?
Bert
--------------------------------------------
http://www.tvtechnology.com/atsc3/0031/ces-2018-lg-electronics-to-take-part-in-us-atsc-30-trials/282545
CES 2018: LG Electronics to Take Part in U.S. ATSC 3.0 Trials
The CE company and its Zenith R&D Lab have made major technology contributions
to the next-gen TV standard
January 11, 2018
By Phil Kurz
LAS VEGAS-LG Electronics announced it plans to actively participate in U.S.
broadcast trials of the ATSC 3.0 next-gen TV standard at CES 2018 this week. LG
Electronics will leverage the experience it has gained in South Korea since the
launch of ATSC 3.0 in May 2017.
"The flexible, extensible new ATSC 3.0 standard will unleash an innovation
revolution, marrying broadband and broadcasting to deliver a range of new
services for consumers in Korea, the U.S. and around the world," said Dr. Jong
G. Kim, SVP in the office of the CTO, LG Electronics.
Technologies developed by LG and its Zenith R&D subsidiary in the U.S. are part
of three major layers of the next-gen TV standard, he said. They include
contributions to the A/322 Physical Layer Standard, which the FCC adopted in
its November 2017 authorization of next-gen TV. Others include the scrambler,
FEC, bit interleaver, mapper, time interleaver, OFDM framer, frequency
interleaver, pilots, reserved tones and guard interval functions.
LG began selling ATSC 3.0 4K Ultra HD televisions in South Korea last year.
Since last fall, all new LG 4K UHD TVs and most new LG smart TVs sold in South
Korea include dual ATSC 3.0-ATSC 1.0 tuner chips.
South Korean broadcasters KBS, MBC and SBS are broadcasting ATSC 3.0-based 4K
UHD and will provide over-the-air 4K UHD coverage of the 2018 Winter Olympics
from Pyeongchang, South Korea, next month.
Separately at CES, the Advanced Television Systems Committee announced that its
membership has approved the remaining individual standards that make up the
ATSC 3.0 suite of standards.
More information is available on the LG Electronics website.
For a comprehensive list of TV Technology's ATSC
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