[opendtv] TI's 'Hollywood' DTV chip is shipping

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 4 Jan 2006 11:34:41 -0500

"In less than three days the team was able to get
initial silicon working and receiving digital TV
content ..."

Amazing how fast things can happen when there's
the promise of creating more subscription


TI's 'Hollywood' DTV chip is shipping

Peter Clarke
(01/04/2006 9:35 AM EST)
URL: http://www.eetimes.com/showArticle.jhtml?articleID=3D175800985

LONDON - Texas Instruments Inc. said initial Hollywood
digital television (DTV) chips for mobile phones are
now being delivered to customers who manufacture
handsets. When the chips hit volume TI said it reckoned
the bill of materials would be less than $10. TI (Dallas,
Texas) did not give a list of customer names but as a
leader in mobile phone silicon TI has a close
relationship with Nokia.

TI revealed in October 2005 that it was developing a
multistandard digital TV receiver chip family that would
bring live, broadcast TV to cellphone handsets by as
early as the end of 2006. The single-chip aspect is key
as TI has used the same 90-nanometer manufacturing
process and digital RF processor architecture that it
used to develop a single-chip Bluetooth radio.

The result is a single-chip receiver that can process
and decode transmissions to both Europe's favored Digital
Video Broadcasting-Handheld (DVB-H) standard and the
Japanese Integrated Services Digital Broadcasting
Terrestrial (ISDB-T) standard. Hollywood also delivers
video at 24 to 30 frames per second with high-quality
audio versus the 1 to 15 frames per second now being
offered through cellular networks.

While DVB-H is popular in Europe, TI believes it will also
take hold in the U.S.

The first two products in the Hollywood mobile DTV family
are the DTV1000 and the DTV1001, TI said. The DTV1000
supports DVB-H operating at 470-750 MHz (UHF) and 1.670-
1.675 GHz (L-band) frequency ranges, while the DTV1001
supports ISDB-T one-segment operating at 470-770 MHz
frequency range. The chips integrate a tuner, the OFDM
demodulator and channel decoder processor.

"The Hollywood design team has made an extraordinary
achievement. In less than three days the team was able to
get initial silicon working and receiving digital TV
content," said Gilles Delfassy, senior vice president and
general manager for TI's Wireless Terminals Business Unit,
in a statement. "Mobile TV is expected to boost 3G
adoption, much like camera phones did for the 2.5G market
and add significant new revenue to both television
broadcasters and mobile phone operators," Delfassy added.

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