[opendtv] Survey finds consumers attribute more value to pay TV service as number of screens increases
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 27 Jun 2013 10:19:23 -0400
http://broadcastengineering.com/cable-amp-iptv/survey-finds-consumers-attribute-more-value-pay-tv-service-number-screens-increases?NL=BE-18&Issue=BE-18_20130626_BE-18_649&YM_RID=craig@xxxxxxxxx&YM_MID=1405221&sfvc4enews=42
Survey finds consumers attribute more value to pay TV service as number of
screens increases
Jun. 26, 2013
A new nationwide survey conducted by consumer research firm Hub Entertainment
for EPIX finds consumers who view content on multiple platforms and devices
attach more value to service from their pay TV provider than those who watch on
a TV set only.
The findings, released June 11 at 2013 Cable Show in Washington, D.C., show the
value that subscribers attribute to their pay TV service increases as the
number of devices used to watch programming grows.
Pay TV subscribers' value ratings increase by up to 83 percent for viewers who
access programming on multiple devices compared to those who watch on TV only.
Among pay TV subscribers who view content on a TV plus three additional
devices, 71 percent said they feel pay TV is an "excellent/good" value. That
percentage increases to 88 percent among pay TV subscribers viewing on TV and
four other devices. Among subscribers who view content on a TV only, 48 percent
believe that they are getting an "excellent/good" value from their pay TV
subscription.
The findings also indicate that multiplatform viewing enhances the value that
subscribers attribute to EPIX. EPIX subscribers' satisfaction increases by more
than 50 percent among multiple platform and device viewers compared with those
who watch only on TV.
EPIX is a premium entertainment network that delivers the latest movie
releases, classic library titles, original films, comedy, music and sports
events on TV, on demand, online and on devices.
The study was conducted online in March 2013 by Hub Entertainment Research,
which surveyed 1936 TV viewers ages 16 to 64 nationwide who have broadband
access at home.
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