[opendtv] Re: Sunny forecast for NBC Weather Plus

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Tue, 15 Feb 2005 09:33:41 -0500

At 6:21 PM -0800 2/14/05, Mitch Cardwell wrote:
>   Terry Mackin is the Hearst-Argyle Television executive VP who as head
>of the NBC affiliates' futures committee helped turn the Weather Plus
>concept into reality.
>
>He has lobbied for digital must-carry, describing NBC Weather Plus as
>just the sort of "big idea" the Federal Communications Commission
>challenged broadcasters to develop with their local digital spectrum.

How bizzare...

All of these folks are moving ahead with Weather Plus because it is a 
service that is useful, cheap to produce and for which there is 
proven demand.

And this all happened because of NEGOTIATED cable carriage.

The marketplace DOES work.

Regards
Craig
 
 
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