[opendtv] Study: DVRs Are Hot, TiVo Is Not

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient:;
  • Date: Mon, 3 Dec 2012 23:38:30 -0500

Study: DVRs Are Hot, TiVo Is Not
By Swanni

Washington, D.C. (December 3, 2012) -- About a decade ago, few TV 
industry analysts would have foreseen a future in which the Digital 
Video Recorder would become a commonplace item in U.S. homes but TiVo 
would be a rarity.

But that's exactly what's happened, according to a new study from 
Leichtman Research. The company says 52 percent of all pay TV 
households (which represent about 85-90 percent of homes) have DVRs. 
But only about two percent have TiVos.

The numbers offer a simplistic view of the extraordinary rise of the 
DVR and the extraordinary fall of TiVo.

Roughly ten years ago, TiVo was considered synonymous with the word 
'DVR' itself. If someone hip talked about recording a show, they said 
they would 'TiVo' it. TiVo, which launched in 1997, one of two of the 
original DVR companies (ReplayTV was the other), seemed ready to take 
over the home video recording business.



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