[opendtv] Sony zooms in with new TV tech

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Fri, 13 Aug 2004 16:48:21 -0400

Sony zooms in with new TV tech

By Richard Shim
Staff Writer, CNET News.com
Story last modified August 11, 2004, 10:10 AM PDT

Hoping to re-energize its efforts in one of its core businesses, Sony 
announced Wednesday television technology allowing viewers to zoom 
in, pan and tilt their perspective in television broadcasts.

Sony said in Tokyo on Wednesday that the new DRC-MFv2 or "Digital 
Reality Creation Multifunction" controller chip would help to unlock 
and take more advantage of the level of detail available in 
high-definition digital video. The chip will be used in future 
television models that will be introduced at an event next week in 
Japan.

The chip and technology are part of a larger effort within Sony to 
boost the fortunes of one of its more profitable product categories, 
televisions. Televisions have been one of the key contributors to 
Sony's consumer electronics division, which is the largest 
contributor to revenue. However, the company has been caught off 
guard with the market's transition to flat-panel televisions, and in 
general the company has been recovering from a stumble in its 
consumer electronics business.

...

http://news.com.com/2100-1040-5305645.html

 
 
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