[opendtv] Re: Sony U.S execs: Expect a robust holiday season
- From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 17 Nov 2005 07:53:57 -0800
Bert wrote:
> CE manufacturers, in collusion with umbillical TV service
> providers, are using the analog cutoff as the means to
> force everyone into all-new, non-standard systems and
> subscription TV.
BINGO!
----- Original Message -----
From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Wednesday, November 16, 2005 7:51 AM
Subject: [opendtv] Re: Sony U.S execs: Expect a robust holiday season
> Tom Barry wrote:
>
>> At $250 I don't think ANY of them sold very well. I
>> would guess that the market, the marketers, LG, Tandy,
>> and any other 'conspirators' have decided that you
>> cannot sell ATSC boxes for $250 profitably.
>
> Especially if they are returned because they don't work.
> But I agree that going below $100 seems to be the point
> where people are willing to give it a shot. Since we've
> been hearing from the CE guys that this is feasible to do,
> why aren't they doing it?
>
> Remember that the mabb goal, back in 2003, before
> beginning the DTT transition in Berlin, was not for $80
> STBs, but for $200 STBs. It's possible that in the Euro
> culture DTT is given more importance than it is here, in
> the land of "more is more," so a $200 goal was deemed
> reasonable.
>
> In my more optimistic moments, I think maybe the dam will
> break when we get much closer to a definite analog cutoff.
> In my more pessimistic moments, I instead feel like the
> CE manufacturers, in collusion with umbillical TV service
> providers, are using the analog cutoff as the means to
> force everyone into all-new, non-standard systems and
> subscription TV.
>
> Bert
>
>
>
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