Craig Birkmaier wrote: > I personally know (and work with) people who do this. If you want to watch > ESPN's most valuable content on a mobile device you need to enter valid > authentication credentials. I've quoted more than one article in which *even* ESPN has indicated that they are considering to change, and changing, this way of operating. And the best you can do is repeat your own interpretation of the status quo of 20 year ago. Argue with John Skipper, if you must. I quoted him directly. Plus, I've already suggested to you more than once that "bundles" with OTT sites can be totally different from the MVPD bundles. Remember? For instance, that individual congloms can now create their own bundles, unimpeded by other congloms. You of course disagreed. But surprise surprise, this too is coming to pass, as you see with the Viacom deal with Sony. Viacom is offering a Viacom-exclusive bundle, and it's not clear whether this has any impact on the other congloms and what deals they can make with Sony (or anyone else). So it's not just "the bundle" switching from MVPD broadcast to IP OTT. It's a totally different game. Argue with Sony and Viacom, if you must. > What it is NOT, is a threat to the ESPN business model that is built around > "the bundle. Again, facts contradict what you say. It's *not* "the bundle," for one. It's a different type of bundle entirely, or no bundle at all. And, as I already said before, it does NOT take a huge viewership drop before these folk change their modus operandi. Don't believe me? Listen to John Skipper, then. His words verbatim: http://www.nytimes.com/2013/08/27/sports/ncaafootball/to-defend-its-empire-espn-stays-on-offensive.html?pagewanted=all&_r=0 "[John Skipper] added that while he could not imagine more than 10 percent of pay-TV subscribers cutting the cord, 'big numbers don't have to flee the system to have a profound effect on ESPN.'" Remember when I said that it's the first derivative in viewership numbers that matters? ESPN and HBO get this, Craig. This does not sound to me like someone mired in old business models. The best you can come up with is older articles that explain how lucrative sports coverage on TV is. But I'm showing you direct quotes from ESPN, and HBO for that matter, and more than once, from very recently, that show these guys are not stuck in the mud as you seem to be. Both of these franchises have lost viewership, and therefore both of them are taking action. > If ESPN does change their business model in the future, it will not be a free > ad > supported service. It will be a pay service like Netflix. John Skipper himself is more flexible than your imagination makes him. He has directly mentioned ESPN not bundled with any other content, he has directly mentioned ESPN ad-supported. No one is disputing that some or even most of the stuff will come with a subscription fee. Give it up, Craig, especially when I'm quoting the people who actually make the decisions. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.