[opendtv] Re: Some VHF updates
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 5 May 2010 10:41:08 -0500
Mark Schubin wrote:
> Your post began by indicating that broadcasters want to radiate more power.
> Not counting filing expenses and more powerful equipment, the increase will,
> at the very least, raise their electricity bills. Now you say they don't
> care about their off-air coverage.
>
> To me, the two concepts do not add up.
Then, let's say they are of two minds about this.
If initially the transition created an exodus from OTA, the broadcasters won't
be too disappointed. It means more revenue to them.
The low-hanging fruit has been picked. Those most likely to desert the ranks of
the OTAers have created some additional double revenue streams for the
broadcasters. It makes sense to try to win back the most stubborn among us.
There are still some people out there who aren't ambitious enough to make VHF
work, but not interested enough to subscribe to an MVPD. We have one such
person in the office. The chronic procrastinators. They will claim not to care
that the VHF stations aren't available to them anymore, but if they were
available again, would be happy to start watching.
Bert
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