On 3/13/07, Cliff Benham <flyback1@xxxxxxxxxxx> wrote:
-----Original Message----- From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Bob Miller Sent: Tuesday, March 13, 2007 12:59 PM To: opendtv@xxxxxxxxxxxxx Subject: [opendtv] Re: Some Aussie posts Bob wrote: >Well I did read the comments. <---> >The simple reality is that OZ is seeing rapidly rising sales for a >plethora of receivers that are not mandated and they have 50 times as >many households USING DTV percentage wise compared to the US. Hmmmm. What is the %age of cable and satellite reception availability for Australians compared to the US?
OZ has a lower cable and satellite penetration but the Netherlands has a higher penetration than the US. Want to watch the Netherlands instead? Same story different country. And the Netherlands is the first country to go pure digital. Did so last December. Sales of OTA receivers up 44%. And this is an even smaller country than OZ, 16 million people and more than 100% of households have cable and/or satellite. The Netherlands will destroy the argument that high penetration of cable and satellite preclude a rebirth of OTA. That is if Japan didn't already do it. Japan has 18 million OTA receivers sold and their cable and satellite penetration is 25 million cable households and 19 million satellite households out of 47 million homes or 93%. Higher than the US if you believe 85% or even 90%. I don't believe 95%, I think it is higher but will accept 85% for this argument. If every receiver accounts for a household then Japan is at 38% penetration of FREE OTA HDTV. And all those receivers were bought FREELY by FREE Japanese citizens to watch FREE HDTV OTA. Of course some Japanese homes have more than one receiver so the percentage is something lower than 38%. How about 35%? Compare to 1/2 of ONE percent who have and use OTA in the US IMO. Full coverage as to broadcast in the US and every newly purchased TV having a mandated receiver in it does not translate to anything in comparison. Except a stagnant OTA DTV transition that is going to go into transition hell in 2009. http://www.dibeg.org/news/news-5/news-e5.htm#dn068e How about Germany? http://www.dvb.org/about_dvb/dvb_worldwide/germany/ "7 million DTT receivers operating Over 7 million DTT receivers have been sold in Germany according to the DVB-T taskforce. This brings the percentage of German terrestrial households viewing DTT to 60%. By the end of December the DTT coverage was 75% of the population. DTT launches planned for 2007 will include: Lüneburger Heide, Münster, Südwestfalen, Sachsen, Sachsen -Anhalt, Thüringen, Saarland, Baden-Württemberg and Rheinland-Pfalz." If 60% of German households have OTA DTV and only 75% of the country is covered then 80% of the households in the coverage area have DTV OTA receivers. What percentage of German households have cable or satellite? 89% or 4% more than the US supposedly has. http://www.worldscreen.com/europe.php Germany 80% OTA DTV, 89% cable and satellite penetration Japan 35% OTA DTV, 93% cable and satellite penetration OZ 25% OTA DTV, 25% cable and satellite penetration Netherlands 6.6% OTA DTV (subscription service), 100% plus cable and satellite penetration US .5% OTA DTV AFTER NINE YEARS, 85% cable and satellite penetration So the argument that a countries cable and satellite penetration will slow OTA sales is bogus. May do it some but it is diminimus. Its the modulation stupid!! Bob Miller PS One assumption made. If you buy a receiver you plan on using it. If you are mandated a receiver you may use it if you even know you have it, or on the other hand 99% may not use it even if they know they have it. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways:- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
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