[opendtv] Re: Short answer to Bert

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 20 May 2005 08:40:24 -0400

At 12:29 PM -0400 5/19/05, Manfredi, Albert E wrote:
>Another possibility would be that this programming for
>handheld devices on the move would be provided for free
>from broadcasters. Or even that FOTA TV would reinvent
>itself as a service designed specifically for such
>handheld or otherwise mobile appliances.

Why just hand held devices that are mobile?

How about portability?

There are tens of millions of lap top computers that could easily 
become TV receivers.

  What is more important, however, is that the DTV spectrum can 
deliver much more than just stories for fixed receivers. Some people 
are subscribing to Sirius and XM just for the traffic report service.

We really need to stop thinking of DTV as  just a story telling service.


>I think it's still very questionable whether (a) this
>same FOTA content will be compelling to many people
>when presented on handheld appliances, b) whether
>on-the-fly video content can be so successful as to
>replace the existing story-telling FOTA model entirely,
>or (c) whether a smaller, parallel, mobile/handheld
>video service is viable.

With respect to mobility, there will be markets for the traditional 
FOTA content, not for the driver, but for passengers in cars and 
public transportation. And it is likely that there will be markets 
for clips video services for people on the go; especially news and 
weather. History teaches us that when we enable new things - like the 
transition from radio, to radio AND television - that the forms that 
media take evolve. Why is it so difficult to understand that a 
digital broadcast service is going to lead to new forms of content 
that are optimized for specific applications?

>Both (a) or (b) would make the case that "without
>mobility, DTT is a non-starter." Instead, (c) is not
>quite as demanding, because it would depend on RF
>channels optimized for mobility, while not impinging
>on the RF channels optimized for lots of choice.

What's wrong with doing both in the same spectrum? Resources can be 
allocated dynamically to match the requirements on an instantaneous 
basis. Why must we continue to have monolithic services that are 
optimized for certain day parts?

The mass TV audience exists for only a few hours each evening, with a 
gradual increase after 5pm until "prime time." Radio is optimized for 
"Drive Time" in the morning and afternoon.

This SHOULD tell you something - follow the people and you will 
follow the money.

>Myself, I find both (a) and (b) to be less than

Consider the source.

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