[opendtv] Second Screen usage
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 13 Apr 2013 09:44:51 -0400
http://advanced-television.com/2013/04/12/second-screen-not-turning-on-viewers/
Second screen not turning on viewers
TV viewers are not often using apps on second screens that are designed to
enhance engagement with TV, according to a study by NPD Group.
The research firm said that while multitasking is common, US viewers aren’t use
their second-screen devices to interact directly with apps designed for the TV
programmes they are watching. Only 47 per cent of second-screen users
participated in TV relevant activities, according to the study. Those that did
interacted most by visiting IMDb, Wikipedia, and social networks.
“Viewers are interested in searching to find further information about TV shows
they are watching, but they are not using games and other immersive
applications created as a component of the programming,” said Russ Crupnick,
senior vice president of industry analysis at NPD.
In spite of this, NPD found that at 88 per cent, nearly all US households own
at least one device that can be used as a second screen, with 87 per cent US
entertainment consumers reported to be using at least one second-screen device
while watching television.
PCs were the devices most used simultaneously with TV, at 60 per cent, followed
by smartphones at 55 per cent and tablets at 49 per cent.
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