There are 24.4 million homes in the UK and 6.5 million are DTT only which is 26.6% of the total which corresponds to the statement below that "The report found that 26% of UK households have now bought digital terrestrial television receivers" Which is misleading since secondary sets in all households, satellite, cable and OTA households, also saw sales of "over 5 million" at the end of June. So the total is around 12 million with 3rd and 4th quarter sales of over 4 million the total at the end of this year should be around 16 million. So how many of the UK's homes have DTT receivers in them? Something far more than 6.5 million and something less than 16 million at the end of this year accounting for homes that have more than one. I think more than 60% of UK homes have a DTT receiver. That would make the UK twice any other country as to OTA DTV receivers. Bob Miller On 11/18/06, Bob Miller <robmxa@xxxxxxxxx> wrote:
When it comes right down to it the market tells the truth. OZ Take a look at this chart. It looks like it is going vertical. http://www.dba.org.au/index.asp?display=news&newsID=897 "Putting these figures together based on the cumulative sales figures reported to September 2006, the estimated home take-up or penetration of free to view digital television has reached a mark of 1.8 million or around 23% of Australia's 7.6 million homes." These were all purchased knowingly by a public that is informed and there is no mandate or multicasting. And this is before you count any computer cards, USB devices or PCMCIA cards. No special new OTA free content. Just HD and SD and the freedom to choose. And I have been talking that OZ was the worst COFDM country and the Australians are talking of their failing OTA DTV transition. The UK. http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=605121 "The report found that 26% of UK households have now bought digital terrestrial television receivers (Freeview), more than twice as many as in any other country." Which is wrong according to the top article that says OZ has 23% which is far more than half of 26%. Germany 5 million receivers of all kinds including sticks and they have 16.5 million households so they could have 30.3% penetration Japan 16 million receivers sold all HD AFAIK in last three years. 48 million households equals a 33.3% penetration. No mandate. Italy 4 million receivers sold in last two years, half with subsidy. 19 million households (gestimate) 19% penetration. France 10% of population have access to OTA DTV after a year or so. Finland 33% penetration with OTA DTV receivers. All of these countries have been at this for a much shorter amount of time than the US. Yes the UK started in 1998 but they basically had to start over with a new free model at the end of 2002. Where are the numbers of those who use DTV OTA in the US? Hard to compare this when you don't have numbers and you do have a mandate that requires the purchase of such OTA receivers by a public that is NOT informed and in most cases doesn't even know what they are buying and will never use them. Bob Miller
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