[opendtv] Re: STB hunting

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 25 Jan 2006 11:46:54 -0500

Craig Birkmaier wrote:

> I am sick and tired of these "polls" stating how many
> OTA households there are. If a household has 5 TVs,
> and only one of them uses an antenna on occasion to
> watch an OTA broadcast, it is called an OTA household
> in most of these studies. 22% does not reflect reality,
> as many of these homes subscribe to cable or DBS.

I don't know whose "reality" you are talking about, but
correct or incorrect, that 22 percent number is not what
you claim.

Here is the attribution.

20051229 Those Thursday Thoughts


     - Off-air U.S. viewers - A recent Associated Press
study reportedly shows  these interesting tidbits:
          - 46% of cable boxes are digital and 52%
analog [maybe the other 2% are hybrid].  The National
Cable & Telecommunications Association (NCTA) put total
cable households at 73.2 million in February and digital
at 26.3 million in June, but many of those total
households might not use any boxes, so the new numbers
are certainly possible:
          - 51% of those surveyed had cable, which is a
lot lower than NCTA's 66.8% in February.  26% had
satellite, which seems pretty close to other estimates,
but 22% used off-air reception, which is higher than
other estimates:


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