This report is chock full of stats...
Can't wait to see how Bert spins them, as they run counter to his fabricated
stats...
Regards
Craig
http://www.broadcastingcable.com/news/currency/report-streaming-video-live-tv-down-q2/144343
Report: Streaming Video Up, Live TV Down in Q2
Winds of change continued to blow through the TV business in the second
quarter, with live TV viewing dropping as the number of homes with broadband
only and those with streaming video subscriptions rose.
According to Nielsen’s second-quarter Total Audience report, the number of
homes with pay-TV subscriptions—a crucial number for the industry—is down 1.2%
to 100.4 million from 101.6 million a year ago. The number of broadband only
homes rose 52% to 3.3 million from 2.2 million.
Media company stocks have been diving because investors are concerned that
subscription revenues are threatened by cord cutters and skinny bundles. Top
executives from media companies, including Philippe Dauman of Viacom, have
mostly been downplaying the threat the decline poses.
Meanwhile, the share of homes with subscription video on demand rose 18% to 45%
in the second quarter of 2015 from 38% in the second quarter a year ago. The
number of homes with enabled smart TVs rose to 18% from 11%.
It appears to be tricky figuring out the degree to which streaming video is
replacing traditional TV viewing. The report said that usage of digital video
is up 19% from a year ago. The biggest increase in usage is overnight and in
the early morning. Between 5 a.m. and 8 a.m. usage increased 38%.
In the homes with the most streaming activity in Nielsen’s cross-platform
sample, TV viewing was above average. The 20% of homes with the most streaming
people spend an average of 24.4 minutes a day streaming on a PC. They spend
248.4 minutes watching TV. In all homes, the average is 2.4 minutes spent
streaming on a PC and 228.1 minutes watching TV.
At the same time, the people who watch the most TV also do an above average
amount of streaming on PC. The top 20% of TV viewers watch 608.9 minutes per
day and spend 2.7 minutes streaming. That’s exceeded only by the 20% of people
who watch the least TV and non-television viewers.
The amount of smartphone video viewing is up sharply to 2 hours and 4 seconds
from 1:41 per month. The number of people consuming video on phone is up to
132.3 million from 114.4 million. The heaviest group of phone video viewers
consume 8 hours and 27 minutes per month, up from 6 hours and 43 minutes a year
ago.
Nielsen said the amount of time adults spent with live TV fell to 4 hours and
11 minutes in the second quarter from 4:19 a year ago. It was 4:29 in 2013.
Time shifted TV viewing was steady at 29 minutes.
Usage of apps or the web on a smart phone rose to 1 hour and six minutes from
56 minutes a year ago. Usage of multimedia devices was up to 9 minutes from 5
minutes last year. Among the people who watch live TV, time spent viewing live
TV was down to 4 hours and 30 minutes from 4:36 a year ago. Among
time-shifters, the time spent watching time shifted TV was down slightly to 49
minutes from 50 minutes a year ago. Time spent using a multimedia device by
users of multimedia devices was up to 48 minutes from 42 minutes and the time
spent using apps and viewing the web on a phone was up to 1:30 from 1:25.
Showing both how much time the average person uses a device and how much time
users of those devices spend with them is new for Nielsen in this report.
“The average person in the US population spends 64 minutes using multimedia
devices in a week, or 4 hours 37 minutes in a month. However, just 61.1 million
persons use these devices, or about 20% of the population. These users spend
nearly an entire day per month – 23 hours 18 minutes each – using these
devices,” said Glenn Enoch, senior VP, audience insights, Nielsen. “This new
metric is obviously important: As ownership and the number of users of these
devices continue to grow, we will see a greater impact on how Americans spend
time with their TV screens.”
The report shows that they call it primetime for a reason. Among adults,
weekday media consumption peaks at 9 p.m. with an average audience of 144.2
million people. TV’s audience also peaks at 9 p.m. with about 90 million people
tuned in. TV’s share of audience peaks much later, at 2 a.m., when 68% of those
using media are watching TV. From 6 p.m. to 6 a.m., TV accounts for at least
half of all media use.
The share of viewing on TV-connected devices such as DVD, game consoles and
multimedia devices peaks at 1 a.m. at 8%. Use of tablets peaks with a 5% share
at 7 a.m.
TV-connected and digital devices contribute a larger portion of the average
audience for younger viewers, accounting for three out of seven media users in
the 18 to 34 year old demo.
