[opendtv] Re: QUALCOMM Subsidiary to Support Nationwide Delivery of Mobile Multimedia in 700 MHz Spectrum
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 2 Nov 2004 15:09:22 -0500
Bill Sheppard wrote:
> http://biz.yahoo.com/prnews/041101/lam038a_1.html
> QUALCOMM Subsidiary to Support Nationwide Delivery
> of Mobile Multimedia in 700 MHz Spectrum
> - New Distribution Channel to Complement Cellular
> Networks as a Shared Resource for Operators -
>
> Monday November 1, 7:31 am ET
>
> SAN DIEGO, Nov. 1 /PRNewswire-FirstCall/ -- QUALCOMM
> Incorporated (Nasdaq: QCOM
> <http://finance.yahoo.com/q?s=3Dqcom&d=3Dt> - News
> <http://finance.yahoo.com/q/h?s=3Dqcom>), pioneer and
> world leader of Code Division Multiple Access (CDMA)
> digital wireless technology, today announced plans
> for a subsidiary to deploy and operate a nationwide
> "mediacast" network, delivering many channels of
> high-quality video and audio programming to
> third-generation mobile phones at mass market prices.
> MediaFLO(TM) USA Inc., a subsidiary of QUALCOMM,
> intends to provide interactive multimedia services to
> consumers in cooperation with U.S. cellular operators.
> MediaFLO USA has been structured as a subsidiary
> because QUALCOMM intends ultimately to spin off its
> ownership of the business to its shareholders.
>
> [ ... ]
>
> This content will be delivered in an easy-to-use and
> familiar format at quality levels that dramatically
> surpass current mobile multimedia offerings through
> the use of QVGA video at up to 30 frames per second
> and high-quality stereo audio.
>
> FLO technology in the 700 MHz spectrum (UHF channel
> 55) offers distinct efficiency and cost advantages
> in delivering content to a very large mobile
> subscriber base. Deploying high-power transmitters
> on tall towers provides superior coverage with 30 to
> 50 times fewer towers than cellular and higher
> frequency-based systems.
>
> [ ... ]
In other words, they develop a low bitrate, robust
TV distribution medium designed specifically for
small mobile appliances. And to do this efficiently,
they do *not* use a huge number of small sticks, as
they would for a two-way unicast medium like cell
telephony (that surely they know very well), but
rather a broadcast-optimized medium, with fewer
towers and more range, the same solution that also
makes sense for OTA broadcasting.
Bert
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
