[opendtv] QUALCOMM Subsidiary to Support Nationwide Delivery of Mobile Multimedia in 700 MHz Spectrum

  • From: Bill Sheppard <Bill.Sheppard@xxxxxxx>
  • To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 01 Nov 2004 18:50:30 -0800

http://biz.yahoo.com/prnews/041101/lam038a_1.html
QUALCOMM Subsidiary to Support Nationwide Delivery of Mobile Multimedia 
in 700 MHz Spectrum
- New Distribution Channel to Complement Cellular Networks as a Shared 
Resource for Operators -

Monday November 1, 7:31 am ET

SAN DIEGO, Nov. 1 /PRNewswire-FirstCall/ -- QUALCOMM Incorporated 
(Nasdaq: QCOM <http://finance.yahoo.com/q?s=qcom&d=t> - News 
<http://finance.yahoo.com/q/h?s=qcom>), pioneer and world leader of Code 
Division Multiple Access (CDMA) digital wireless technology, today 
announced plans for a subsidiary to deploy and operate a nationwide 
"mediacast" network, delivering many channels of high-quality video and 
audio programming to third-generation mobile phones at mass market 
prices. MediaFLO(TM) USA Inc., a subsidiary of QUALCOMM, intends to 
provide interactive multimedia services to consumers in cooperation with 
U.S. cellular operators. MediaFLO USA has been structured as a 
subsidiary because QUALCOMM intends ultimately to spin off its ownership 
of the business to its shareholders.

"QUALCOMM strongly believes that the broad delivery of wireless 
multimedia services is the logical next step in the evolution of the 
wireless industry," said Dr. Paul E. Jacobs, executive vice president 
and president of QUALCOMM Wireless and Internet Group. "Building on our 
deep relationships with wireless operators, handset manufacturers and 
content providers, we can accelerate the adoption of multimedia on 
wireless devices by making it truly cost effective using our FLO 
technology and prime nationwide 700 MHz spectrum."

QUALCOMM intends to offer the network as a shared resource for U.S. 
CDMA2000 and WCDMA (UMTS) cellular operators, enabling them to deliver 
mobile interactive multimedia to their wireless subscribers without the 
cost of network deployment and operation. Subscribers will enjoy access 
to a broad range of high-quality content from the entertainment 
industry's leading media companies. MediaFLO USA will aggregate and 
distribute the content that is available to all MediaFLO partners and 
will provide seamless integration of this content with unique content 
that individual operators provide to maintain their competitive 
differentiation. The system will give TV stations and networks, cable TV 
and satellite operators and networks, and other content providers a 
major new distribution channel that complements their current offerings, 
enabling them to reach their audiences when they are away from home and 
on the go. U.S. consumers will gain access to compelling media services 
whenever and wherever they want them.

"QUALCOMM's MediaFLO solution brings the cable and digital TV realms 
into the mobile value chain," said Jane Zweig, CEO of The Shosteck 
Group, an international telecommunications consultancy based in Wheaton, 
Maryland. "New partnerships and new revenue streams will be enabled as 
the content and mobile worlds become more tightly bound together. These 
opportunities exist for both vendors and operators alike."

The nationwide mediacasting network will deliver multimedia content to 
wireless mobile devices in the 700 MHz spectrum for which QUALCOMM holds 
licenses that will enable the network to serve the whole country. It 
will be based on QUALCOMM's FLO(TM) (Forward Link Only) technology (see 
previous announcement, Oct. 12, 2004) and will use the MediaFLO media 
distribution system for content aggregation, delivery and viewing. The 
network will support 50-100 national and local content channels, 
including up to 15 live streaming channels and numerous clip-cast and 
audio channels. This content will be delivered in an easy-to-use and 
familiar format at quality levels that dramatically surpass current 
mobile multimedia offerings through the use of QVGA video at up to 30 
frames per second and high-quality stereo audio.

FLO technology in the 700 MHz spectrum (UHF channel 55) offers distinct 
efficiency and cost advantages in delivering content to a very large 
mobile subscriber base. Deploying high-power transmitters on tall towers 
provides superior coverage with 30 to 50 times fewer towers than 
cellular and higher frequency-based systems. QUALCOMM acquired the 
majority of this spectrum in the June 2003 Federal Communications 
Commission (FCC) Auction No. 49, using a portion of the Company's 
Auction Discount Voucher, and the remainder in October 2004 via a 
transaction with the original licensee.

Partnering cellular operators will be able to offer new interactive and 
differentiated services in conjunction with their CDMA2000 1X, 1xEV-DO 
and WCDMA cellular networks without the cost of further deployment or 
need for new spectrum. FLO technology is specifically designed to 
minimize the power consumption and size of mobile phones, and to 
integrate into the baseband chip.

QUALCOMM's MediaFLO USA Inc. cash requirements for its business plan are 
expected to be approximately $800 million in investments over the next 4 
to 5 years, some of which may be funded by third parties. QUALCOMM 
expects to begin commercial operation of the new network in 2006.

QUALCOMM Incorporated (www.qualcomm.com <http://www.qualcomm.com>) is a 
leader in developing and delivering innovative digital wireless 
communications products and services based on the Company's CDMA digital 
technology. Headquartered in San Diego, Calif., QUALCOMM is included in 
the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The 
Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news 
release contains forward-looking statements that are subject to risks 
and uncertainties, including the timing and extent to which the MediaFLO 
operator, the FLO technology and the MediaFLO media distribution system 
achieve commercial acceptance and the 700 MHz spectrum is cleared of 
current UHF television operations, the possibility that third parties 
may not fund any portion of the cash requirements of the MediaFLO 
operator, change in economic conditions of the various markets the 
Company serves, as well as the other risks detailed from time to time in 
the Company's SEC reports, including the report on Form 10-K for the 
year ended September 28, 2003, and most recent Form 10-Q.

QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO 
and FLO are trademarks of QUALCOMM Incorporated. All other trademarks 
are the property of their respective owners.

     Christine Trimble, Corporate Public Relations
     Phone:  1-858-651-3628
     E-mail:  publicrelations@xxxxxxxxxxxx <mailto:publicrelations@xxxxxxxxxxxx>
     or
     Emily Gin, Corporate Public Relations
     Phone:  1-858-651-4084
     E-mail:  publicrelations@xxxxxxxxxxxx <mailto:publicrelations@xxxxxxxxxxxx>
     or
     Bill Davidson, Investor Relations
     Phone:  1-858-658-1818
     E-mail:  ir@xxxxxxxxxxxx <mailto:ir@xxxxxxxxxxxx>


http://biz.yahoo.com/prnews/041101/lam038a_1.html

-- 
-------------------------------------------------------------------------
Bill Sheppard                                  Industry Marketing Manager
bill.sheppard@xxxxxxx                   Consumer and Mobile Systems Group
(408) 404-1254 (x68154)                            Sun Microsystems, Inc.


-- 
-------------------------------------------------------------------------
Bill Sheppard                                  Industry Marketing Manager
bill.sheppard@xxxxxxx                   Consumer and Mobile Systems Group
(408) 404-1254 (x68154)                            Sun Microsystems, Inc.

 
 
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