[opendtv] Public Service Announcements to Raise Awareness of Free Over-the-Air Digital HDTV
- From: Mark Aitken <maitken@xxxxxxxxxx>
- To: OpenDTV <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 26 Aug 2004 10:27:45 -0400
*Press Release* Source: Sinclair Broadcast Group, Inc.
Public Service Announcements to Raise Awareness of Free Over-the-Air
Digital HDTV
Thursday August 26, 10:01 am ET
http://www.myfreehdtv.org
BALTIMORE, Aug. 26 /PRNewswire-FirstCall/ -- In an effort to educate
consumers and retailers, Sinclair Broadcast Group's (Nasdaq: SBGI
<http://finance.yahoo.com/q?s=sbgi&d=t> - News
<http://finance.yahoo.com/q/h?s=sbgi>) TV stations will begin airing the
first of a series of Public Service Announcements (PSA) that promote
free over-the-air High Definition Television (HDTV). The PSAs are being
made available to other TV broadcasters in an effort to foster
widespread public awareness.
"We believe that the public is largely uninformed about the availability
of free HDTV programming from their local TV stations," says Nat
Ostroff, Vice President for New Technology at Sinclair. "Sinclair wants
to raise awareness among consumers and retailers that they don't need
expensive cable or satellite hookups to watch the Super Bowl, World
Series, or the latest network drama or comedy in HDTV."
The PSA campaign entitled, "Free HDTV ... Honest Answers," is being
undertaken to fully educate the public who are unaware of the value and
availability of "Free HDTV." The campaign coincides with the upcoming
release of fifth-generation digital receivers that provide HDTV
reception using simple indoor antennas with no need for cable or
satellite connections.
The PSAs will begin airing this September in Sinclair TV markets where
an HDTV signal is available and as the new fall network prime-time
television season begins.
The content of the PSAs are station-neutral and can be easily branded by
any broadcaster. They are available in 10-, 20- and 30-second versions
for maximum usage. The PSAs refer viewers to http://www.myfreehdtv.org
for important, non-commercial consumer information on how to receive
free HDTV. Television stations requesting broadcast quality copies for
their use are encouraged to contact Cam Smart of Sinclair at 410-568-1500.
About Sinclair
Sinclair Broadcast Group, Inc., one of the largest and most diversified
television broadcasting companies, currently owns and operates, programs
or provides sales services to 62 television stations in 39 markets.
Sinclair's television group reaches approximately 24% of U.S. television
households and includes ABC, CBS, FOX, NBC, WB, and UPN affiliates.
------------------------------------------------------------------------
Source: Sinclair Broadcast Group, Inc.
--
Regards,
Mark A. Aitken Director, Advanced Technology
***********************************
Sinclair Broadcast Group
10706 Beaver Dam Road
Hunt Valley, MD 21030
Business TEL: (410) 568-1535
Business MOBILE: (443) 677-4425
Business FAX: (410) 568-1580
E-mail: maitken@xxxxxxxxxx
Text PAGE: page.maitken@xxxxxxxxxx
www.newscentral.tv
www.sbgi.net
===================================
"There never was a good war
or bad peace...."
~ ~ ~ Benjamin Franklin ~ ~ ~
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