[opendtv] Popularity of network content
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 10 Jan 2010 19:37:00 -0600
Craig, didn't you say recently that network content amounts to 40 percent of
MVPD prime time viewing? How did that suddenly decrease to 30 percent?
Using 40 percent and your other numbers, that's 45.6M households.
If OTA households are 17M, that means that 63 percent of the viewing audience
is watching over MVPDs. And that would assume that all OTA households are
watching this network content, which is not necessarily the case anymore. Even
in prime time. Many OTA households are probably watching PBS, for example, not
to mention other non-NBC/ABC/CBS/Fox programming. PBS viewership seems to be
more heavily skewed to OTA households, from stuff we've seen here in the past.
The article did show that network content was typically 3X to 5X more popular
than MVPD-only shows, so it seems highly unlikely that MVPD viewership is a
small fraction.
Bert
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