[opendtv] Re: Pay TV Alliance Formed to Fight Retrans
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 18 Jul 2010 10:16:44 -0400
At 4:46 PM -0500 7/16/10, Manfredi, Albert E wrote:
Craig Birkmaier wrote:
They can bid for this content now. They simply do not have the
bandwidth to carry it or the ability to pay for it.
Really? OTA station groups could not offer, say, The History Channel
as a multicast? Why not?
It would cost them more than $1 million a month to equal the subscriber fees.
You just don't get it Bert. Advertising is simply inadequate to cover
the cost of content today. The networks LOSE money on most of their
high quality content when it is delivered via broadcasters. They make
their profits on this content from syndication and international
distribution.
There are about 90 million MVPD homes paying about $25 per month in
subscriber fees for content. That's about 2.25 billion per month IN
ADDITION to and ad revenues. The entire broadcast industry is pulling
in less than $20 billion in ad revenues annually; that's not profits,
that's gross revenue before the electric bill...
The only way it could work is for the content owners to take less
revenue for their products, like they do everywhere else in the
world. Just call it American exceptionalism - we are exceptionally
gullible. Except for Bert...
If an OTA station group could be free to choose all of its content,
I'm positive that they could pick a group of programs that could be
afforded with ad revenues alone.
Yup. And that is EXACTLY what they are doing today. B ut even that is
not enough. So they need retransmission consent to survive...
If a station group were big enough to have three or four 6 MHz bands
in each market, nationwide, they might offer a large enough choice
to win back some people now using MVPDs. And with them, the
advertizers.
USDTV tried and failed...
> Are you ready to pay a monthly subscription fee for your "Free
OTA service?"
You have a one-track mind, Craig. You've been paying these
subscription fees so long, you can't imagine how TV could work
without them.
And you have been sucking on the tube too long Bert.
Content costs money Bert. Someone has to pay.
Perhaps if the government nationalized the congloms...
Regards
Craig
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