[opendtv] PR: Majority of New HDTVs Powered By ATI

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 10 Nov 2004 12:12:45 -0400

Majority of New HDTVs Powered By ATI

November 10, 2004 12:00am
Source: Business Wire

  Business Wire: MARKHAM, Ontario--(BUSINESS WIRE)--Nov. 9, 2004-- 
ATI's industry leading chips now available in new Digital Cable Ready 
HDTV sets

  ATI Technologies Inc. (NASDAQ:ATYT)(TSX:ATY) announced today that 
the vast majority of commercially available integrated Digital Cable 
Ready (DCR) High Definition Televisions use ATI's NXT2003(TM). The 
NXT2003 is the industry's first single chip off-air DTV and 
unidirectional cable receiver. DCR HDTV sets are rigorously tested to 
insure quality operation. Eleven consumer electronic companies have 
announced digital cable certified HDTV sets. Of these, nine rely on 
ATI's NXT series components for reliable high performance reception: 
Panasonic, Samsung, Toshiba, Hitachi, Sony, Mitsubishi Digital 
Electronics America, Inc., Thomson, Inc., Sharp, and another major 
manufacturer yet to be announced.

  Digital televisions that have the "Digital Cable Ready" (DCR) label 
conform to the United States' Federal Communications Commission (FCC) 
rules and regulations that guarantee the TV will be able to receive 
digital programming from the majority of cable providers within the 
United States. A DCR television can be plugged directly into the 
cable system and receive analog and most digital services without the 
need for a separate set-top box. A CableCard, supplied by the local 
cable company, is plugged into the television to enable digital cable 
service.

  "ATI is proud to enable and facilitate the DTV transition," said 
Mike Gittings, Director of Marketing, DTV Products, ATI Technologies 
Inc. "Through vision and innovation, ATI is delivering the quality 
components that our customers demand. The NXT2003/4/5 product family 
provide the key technologies that enabled manufacturers to develop 
HDTV sets that comply with the FCC Tuner mandate and Cable Plug and 
Play Agreement. They also provide seamless migration for the 
bidirectional cable specifications and requirements."

  The NXT2003 is a member of a trio of high performance integrated 
circuits that were the first to combine digital terrestrial reception 
and cable compatibility on a single chip. The NXT2004 VSB/QAM 
Receiver (vestigial side band/quadrature amplitude modulation) is 
designed for a variety of applications including off-air and digital 
cable television receivers, set-top boxes, PCDTV and datacast 
applications where cost, low power and industry leading performance 
are a must. The NXT2004 VSB/QAM Demodulator is configurable to work 
in either the ATSC compliant 8 VSB mode for terrestrial broadcasting 
or in the ITU-J.83B/SCTE DVS-031 compliant 64 QAM or 256 QAM modes. 
The NXT2003 includes all of the functionality of the NXT2004 and adds 
a QPSK receiver for receiving the Forward Data Channel, required for 
unidirectional cable operation. The NXT2005 DTV Cable Transceiver and 
Terrestrial Receiver is capable of receiving VSB off-air signals and 
performing the bi-directional cable reception and transmission 
formats required by the emerging bi-directional cable TV standards.

  About ATI Technologies

  ATI Technologies Inc. is a world leader in the design and 
manufacture of innovative 3D graphics and digital media silicon 
solutions. An industry pioneer since 1985, ATI is the world's 
foremost visual processor unit (VPU) provider and is dedicated to 
deliver leading-edge performance solutions for the full range of PC 
and Mac desktop and notebook platforms, workstation, set-top and 
digital television, game console and handheld device markets. With 
2004 revenues in excess of US $2 billion, ATI has more than 2,700 
employees in the Americas, Europe and Asia. ATI common shares trade 
on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

  Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and 
ATI product and product feature names are trademarks and/or 
registered trademarks of ATI Technologies Inc. All other company and 
product names are trademarks and/or registered trademarks of their 
respective owners. Features, pricing, availability and specifications 
are subject to change without notice.

CONTACT: For media inquiries: ATI Technologies Inc., Consumer 
Products Division John Swinimer, Public Relations Manager (905) 
882-2600, Ext. 8456 swinimer@xxxxxxx OR Other ATI Contacts: Porter 
Novelli Canada Trevor Campbell, Director (416) 422-7202 
trevor.campbell@xxxxxxxxxxxxxxxxx OR For investor relation's support, 
please contact: ATI Technologies Inc. Janet Craig, Director, Investor 
Relations (905) 882-2631 janet@xxxxxxx KEYWORD: NEW YORK 
INTERNATIONAL CANADA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS HARDWARE 
PRODUCT SOURCE: ATI Technologies Inc. .end (paragraph)<<Business Wire 
-- 11/09/04>>
 
 
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