I rarely offer up press releases on new products=20 that are not related to the DTV issues we discuss=20 on the OpenDTV e-mail list. But the following=20 announcement caught my eye for several reasons. =46irst it is an excellent example of how=20 independent companies can enable interoperability=20 between digital media platforms and devices,=20 where the platform vendors are not addressing the=20 need. Second, I have been using version 1.0 of the=20 product since NAB. It works as advertised, and it=20 provides a very useful set of tools for those=20 involved in the authoring of digital media=20 content. Third, Microsoft is now making the QuickTime=20 components available for free download from their=20 website. What am I talking about? =3D=3D=3D=3D=3D=3D Nevada City, Calif., January 10, 2006 -=20 Telestream, the media encoding specialists, today=20 announced an agreement by which Microsoft will=20 now distribute Windows Media=AE Components for=20 QuickTime. Powered by Telestream's Flip4MacTM=20 technology, the Windows Media components enable=20 Mac OS X users to play Windows Media video and=20 audio directly within the familiar QuickTime=20 Player. The components are now available as a=20 free-of-charge download from Microsoft's website=20 at: http://www.microsoft.com/windows/windowsmedia/player/flip4mac.mspx "Consumers and content professionals are=20 demanding great ways to view Windows Media=20 content on the Macintosh using the platform and=20 tools they know," said Kevin Unangst, director of=20 the Windows Digital Media Division at Microsoft.=20 "The Windows Media=AE Components for QuickTime,=20 powered by Telestream's Flip4MacTM technology=20 provide this important capability and live up to=20 Telestream's reputation for outstanding media=20 solutions." "Microsoft's decision to offer Flip4Mac=20 technology as a Windows Media playback option is=20 a tribute to the benefits of our QuickTime-based=20 solution for Mac users," said Dan Castles, CEO of=20 Telestream. "It underscores Microsoft's=20 confidence in Telestream and our Flip4Mac brand.=20 In just one year's time, Flip4Mac has achieved=20 tremendous success and acceptance by both Apple=20 enthusiasts and partners. We're delighted that=20 the broader Mac community will gain easier access=20 to an enhanced Windows Media playback experience=20 on the Mac as well as exposure to our additional=20 Windows Media tools for the Mac." With the proliferation of Windows Media content=20 on the Internet today, the potential community of=20 Macintosh users wanting to play that content is=20 expanding. This includes the consumer who wants=20 to view streaming news, movie trailers and home=20 movies, the casual weekend videographer, and the=20 serious video professional. The Windows Media=AE Components for QuickTime add=20 Windows Media playback support to the QuickTime=20 Player and Safari web browser. Once installed, it=20 allows Mac users to view Windows Media video and=20 audio content from within their existing=20 QuickTime applications. It also provides the=20 first solution for full playback of high=20 definition Windows Media on a Mac. Other Flip4Mac=20 Windows Media components provide the ability to=20 import for editing and export Windows Media from=20 within QuickTime-based applications. The free-of-charge Windows Media=AE Component for=20 QuickTime is also available for download at:=20 http://www.flip4mac.com =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Just what you need to run HD Windows Media files=20 on your new dual core Intel MacBook! Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.