[opendtv] PR: Interoperability

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 10 Jan 2006 20:45:24 -0500

I rarely offer up press releases on new products=20
that are not related to the DTV issues we discuss=20
on the OpenDTV e-mail list. But the following=20
announcement caught my eye for several reasons.

=46irst it is an excellent example of how=20
independent companies can enable interoperability=20
between digital media platforms and devices,=20
where the platform vendors are not addressing the=20

Second, I have been using version 1.0 of the=20
product since NAB. It works as advertised, and it=20
provides a very useful set of tools for those=20
involved in the authoring of digital media=20

Third, Microsoft is now making the QuickTime=20
components available for free download from their=20

What am I talking about?


Nevada City, Calif., January 10, 2006 -=20
Telestream, the media encoding specialists, today=20
announced an agreement by which Microsoft will=20
now distribute Windows Media=AE Components for=20
QuickTime. Powered by Telestream's Flip4MacTM=20
technology, the Windows Media components enable=20
Mac OS X users to play Windows Media video and=20
audio directly within the familiar QuickTime=20
Player. The components are now available as a=20
free-of-charge download from Microsoft's website=20


"Consumers and content professionals are=20
demanding great ways to view Windows Media=20
content on the Macintosh using the platform and=20
tools they know," said Kevin Unangst, director of=20
the Windows Digital Media Division at Microsoft.=20
"The Windows Media=AE Components for QuickTime,=20
powered by Telestream's Flip4MacTM technology=20
provide this important capability and live up to=20
Telestream's reputation for outstanding media=20

"Microsoft's decision to offer Flip4Mac=20
technology as a Windows Media playback option is=20
a tribute to the benefits of our QuickTime-based=20
solution for Mac users," said Dan Castles, CEO of=20
Telestream. "It underscores Microsoft's=20
confidence in Telestream and our Flip4Mac brand.=20
In just one year's time, Flip4Mac has achieved=20
tremendous success and acceptance by both Apple=20
enthusiasts and partners. We're delighted that=20
the broader Mac community will gain easier access=20
to an enhanced Windows Media playback experience=20
on the Mac as well as exposure to our additional=20
Windows Media tools for the Mac."

  With the proliferation of Windows Media content=20
on the Internet today, the potential community of=20
Macintosh users wanting to play that content is=20
expanding. This includes the consumer who wants=20
to view streaming news, movie trailers and home=20
movies, the casual weekend videographer, and the=20
serious video professional.

  The Windows Media=AE Components for QuickTime add=20
Windows Media playback support to the QuickTime=20
Player and Safari web browser. Once installed, it=20
allows Mac users to view Windows Media video and=20
audio content from within their existing=20
QuickTime applications. It also provides the=20
first solution for full playback of high=20
definition Windows Media on a Mac. Other Flip4Mac=20
Windows Media components provide the ability to=20
import for editing and export Windows Media from=20
within QuickTime-based applications. 

The free-of-charge Windows Media=AE Component for=20
QuickTime is also available for download at:=20


Just what you need to run HD Windows Media files=20
on your new dual core Intel MacBook!

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