[opendtv] PR: CVS/pharmacy Introduces World's First Digital One-Time-Use Video Camcorder
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 7 Jun 2005 08:59:50 -0400
Breakthrough in Home Video: CVS/pharmacy Introduces World's First
Digital One-Time-Use Video Camcorder
June 7, 2005 12:00am
Source: PR Newswire
WOONSOCKET, R.I., June 6 /PRNewswire/ -- The digital imaging
revolution took another leap forward today with the introduction of
the CVS One-Time-Use Video Camcorder -- the world's first single-use
point-and-shoot digital video camera. CVS/pharmacy, the retail leader
in digital photo and image processing, is exclusively offering the
world's first compact, affordable, one-time-use solution for creating
and sharing high quality home movies on DVD. For under $30, consumers
can now enjoy a DVD home video experience that compares to pricey DVD
camcorders, which cost upwards of a thousand dollars.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050606/SFM095 )
Built on the Pure Digital(R) Imaging platform, the revolutionary new
CVS camcorder is the perfect easy-to-carry choice for capturing
memories of weddings, vacation getaways, beach trips, or any time
that family and friends get together. Just grab it and go -- and
leave that expensive and cumbersome traditional camcorder at home.
Using just three simple buttons, consumers can capture up to 20
minutes of digital quality video and sound, in as many separate
segments or clips as they wish. The video camcorder's 1.4-inch color
playback screen lets consumers instantly enjoy their home videos and
even delete unwanted segments with the press of a button. Once
finished shooting, consumers simply return the video camera to their
local CVS/pharmacy store and get a DVD to view and share the very
same day.
The DVD from CVS/pharmacy makes watching, sharing and saving home
movies easier than ever before. For the first time, consumers get
custom home movies with all the benefits of a professional, fully
edited DVD. Features people would expect to find on a major motion
picture DVD -- like a main menu and individual, titled scenes -- make
it easy to find and view each home movie segment they've shot. In
addition, the CVS DVD features an advanced e-mail computer
application with Pure Digital's SmartShare(TM) technology that makes
sharing videos with family and friends just as easy as sharing photos
online. The program runs directly from the DVD, eliminating the need
to install software. Now, even novice computer users can easily share
home videos, video greeting cards and custom movies with friends and
family.
"Making home videos easy and affordable for our customers is what
the CVS One-Time-Use Video Camcorder is all about," said Chris
Bodine, Executive Vice President of Merchandising and Marketing at
CVS/pharmacy. "For the first time, consumers can have a rich,
worry-free home moviemaking experience with an affordable single-use
camcorder that easily fits in their pocket or purse. With the
finished DVD they get back from the CVS/pharmacy photo lab, they have
a convenient way to view and archive their precious memories that
also lets them share those memories just as easily as they share
digital photos."
"The introduction of the disposable film camera significantly grew
the photography industry by making photography accessible and
affordable to anyone," said Mike Wolf, Director of Digital
Photography Trends at InfoTrends/CAP Ventures. "One-time-use camera
category has grown to be 218 million units annually and we expect it
to account for 38% of total film volume in the U.S. in 2005. A simple
and affordable one-time-use digital camcorder could spur growth in
the digital video market in a similar way."
"We believe that capturing and sharing high-quality, digital home
movies should be a fun and easy experience," said Jonathan Kaplan,
Chairperson and Chief Executive Officer, Pure Digital Technologies,
Inc. "Our partnership with CVS/pharmacy delivers a complete digital
home video solution that is affordable and simple enough for even
novice users."
Video Camcorder Features and Benefits -- Simple-to-use,
pocket-sized camcorder weighs under 5 ounces -- Holds 20 saved
minutes of digital quality video and sound -- 1.4 inch color
playback screen -- Ability to playback and delete videos -- Return
to any CVS/pharmacy 1-hour photo lab for DVD DVD Features and
Benefits -- Simple viewing on DVD players or computers with DVD
drive -- Convenient archiving and storage -- Email video and video
greeting cards as easily as digital photos with SmartShare(TM)
computer application -- No email system or software installation
required
Through its partnership with Pure Digital, CVS/pharmacy is the first
to bring digital one-time-use video cameras to consumers. Exclusively
available now in over 1,400 CVS/pharmacy locations nationally, the
cameras will be available in over 4,500 stores by June 26th. The CVS
Digital One-Time-Use Video Camcorder retails for only $29.99. Video
camera processing is $12.99 and includes a CVS DVD built with
technology for easy viewing, sharing and archiving of home videos.
About CVS Corporation
CVS (NYSE: CVS) is America's largest retail pharmacy, operating more
than 5,400 retail and specialty pharmacy stores in 36 states and the
District of Columbia. With more than 40 years of dynamic growth in
the retail pharmacy industry, CVS is committed to being the easiest
pharmacy retailer for customers to use. CVS has created innovative
approaches to serve the healthcare needs of all customers through its
CVS/pharmacy stores; its online pharmacy, CVS.com; and its pharmacy
benefit management, mail order and specialty pharmacy subsidiary,
PharmaCare. General information about CVS is available through the
Investor Relations portion of the Company's website, at
http://investor.CVS.com , as well as through the pressroom portion of
the Company's website, at www.cvs.com/pressroom.
About Pure Digital Technologies, Inc.
Pure Digital Technologies develops imaging technology that powers
simple and affordable digital photography solutions for the mass
market. The Pure Digital(R) Imaging Platform -- a network of
proprietary, retail-based servers with sophisticated image and video
processing capabilities -- enables a host of high-growth imaging
solutions, including the world's only digital single-use cameras and
video camcorders. Cameras built on the Pure Digital(R) Imaging
Platform deliver a new level of affordability, quality, and
simplicity to mass market consumers. The Pure Digital(R) Imaging
Platform is currently being implemented at many of the world's
leading retail and photo-taking destinations.
Media Contact: Todd Andrews Director of Corporate Communications
CVS/pharmacy 401-770-5717 Media Contact: Wynne Ahern
Communication Strategies, LLC 510-663-3213 wynne@xxxxxxxxxxxxx
SOURCE Pure Digital Technologies, Inc.
CONTACT: Todd Andrews, Director of Corporate Communications of CVS
<<PR Newswire -- 06/07/05>>
<< Copyright ©2005 PR Newswire >>
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