[opendtv] PR: ATI to demo hardware accelerated H.264
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 27 May 2005 07:18:08 -0400
ATI Leads High-Definition Video Transition On PCs
May 27, 2005 12:00am
MARKHAM, Ontario & TAIPEI, Taiwan--(BUSINESS WIRE)--May 26, 2005--
PC video leadership extended with first hardware accelerated public
H.264 demonstration at Computex
ATI Technologies Inc. solidifies its PC video and display leadership
with the first public demonstration of high-definition H.264 video
playback with hardware acceleration on the PC platform. H.264 is the
video compression standard that will be used in the next generation
high-definition video players such as Blu-ray and HD-DVD. The ATI
H.264 video demonstration with ATI's next generation Radeon(R)
technology will occur during Computex Taipei 2005 at the Grand Hyatt
Hotel.
H.264 is a new video compression standard that's designed to have two
to three times the compression efficiency of current schemes such as
MPEG-2, while simultaneously improving overall image quality. This
increased compression efficiency is highly computationally demanding,
therefore graphics hardware assistance is crucial for real-time
decoding of high bit-rate video. Working with industry leaders
including CyberLink Corp., ATI's Radeon graphics acceleration
technology meets the high-definition and computational demands of
H.264.
"Consumers are clamoring for the amazing visual quality that Blu-ray
and HD-DVD will bring to PCs," said Rick Bergman, Senior Vice
President, PC Business Unit, ATI Technologies. "ATI is transforming
the PC video landscape by leading the industry adoption of Blu-ray
and HD DVD on the PC. This new innovation builds upon ATI's unrivaled
video and display technologies."
The ATI demonstration at Computex features H.264 playback with Radeon
technology and a CyberLink video player application. In addition to
hardware acceleration of H.264, the Radeon processor is performing
next generation video processing and showing off advanced display
capabilities.
ATI will exhibit PC video and graphics innovations from May 31 to
June 4, in the Regency Ballroom-1F, at the Grand Hyatt Hotel, Taipei,
Taiwan.
<< Copyright ©2005 Business Wire >>
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