[opendtv] PR: 2004 Digital and Interactive TV Industry Market report

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 28 Apr 2004 02:51:59 -0400

http://finance.lycos.com/qc/news/story.aspx?story=200404271519_BWR__BW5699


Research and Markets: 2004 Digital and Interactive TV Industry Market report

27 April 2004, 11:19am ET


DUBLIN, Ireland--(BUSINESS WIRE)--April 27, 2004--

     The Rise of the Digital and Interactive TV Industry: Digital TV
   will progressively replace analogue up to the mandated change-over
                                  dates

Research and Markets ( http://www.researchandmarkets.com/ ) has 
announced the addition of 2004 Digital and Interactive TV Industry 
Market report to their offering.

Free-to air TV can easily survive for another ten years, but its 
future after that is not bright. It is so far behind in technology 
that it is unlikely to be able to catch up with other providers of 
entertainment and information. PCs, game computers DVDs and even 
mobile phones will reach TV quality by the early 00s. In an 
increasingly digital and interactive media landscape, customer 
relations is essential. In most situations, FTA broadcasters don't 
have any direct relationships with their customers. This means that 
the computer industry will slowly take over the TV momentum from the 
broadcasting industry. If Internet-TV (video streaming) takes-off, 
advertisers will not hesitate to jump ship and the programming 
sources for the broadcasters will slowly start to dry up. Content for 
the next generation will be vastly different from that of the current 
generation of traditional TV viewers.

Of the three methods of delivery, cable, satellite and terrestrial 
broadcasting, satellite is still the most widely used, but cable is 
quickly catching up. During the first decade in the 21st century, it 
will play a far more significant role, and should become another 
access technology in the converging markets of telecommunications, 
broadcasting, Internet and e-commerce, while satellite will be 
restricted to TV where its strength lies.

Terrestrial TV is still floundering in its outdated infrastructure 
and business models. There is no global standard, and especially the 
developments in the USA are not very promising, and new technologies 
such as MHP are still several years away from large scale commercial 
deployment. The advent of digital technology has not proved to be a 
saviour as existing broadcasters are protecting their existing 
investments, and the high cost of HDTV is not seen by consumers as 
being worth the cost. As prices fall and people need to replace their 
sets, digital TV will progressively replace analogue up to the 
mandated change-over dates.

Interactive TV initiatives date back to the late 1970s, but nothing 
much happened since, despite a short revival of the idea around 1995 
when the US industry was looking at video-on-demand services. The 
major problem was the inadequate capacity of their cable TV networks 
but, with the development of broadband, this has been changing.

This report discusses all of these topics, mainly from a marketing 
point of view and from a technical point of view.

This annual report covers: multi channel TV, pay TV, cable TV, 
digital terrestrial TV (DTT), digital satellite (DTH), set top boxes 
(STB), HDTV, SDTV, personal TV, broadband, i-advertising, interactive 
TV (iTV), datacasting, PVR/DVR, EPG, Digital Radio (DAB), Radio Data 
Systems The report also contains:- Global market and industry 
overviews and analyses - Global overview - Overview per continent - 
Trends and Developments - Business Strategies - User statistics - 
Revenues and forecasts


Report Contents:

     1. BROADCASTING INDUSTRY ANALYSIS
     2. DIGITAL TERRESTRIAL TV
     3. DIGITAL FTA MARKET IN 2004
     4. CABLE TV
     5. DIGITAL SATELLITE
     6. DIGITAL PAY TV MARKET IN 2004
     7. INTERACTIVE TV
     8. HDTV
     9. DATACASTING
     10. PERSONAL VIDEO RECORDERS (PVR)
     11. DIGITAL RADIO
     12. CUSTOMER SERVICE AND CRM
     13. FREQUENCIES, MODULATIONS, SPECTRUM
     14. BROADCASTING TECHNOLOGIES AND STANDARDS
     15. GLOSSARY OF ABBREVIATIONS

     For more information visit

http://www.researchandmarkets.com/reports/c1559

CONTACT: Research and Markets
              Laura Wood
              Senior Manager

press@xxxxxxxxxxxxxxxxxxxxxx

Fax : +353 1 4100 980

     SOURCE: Research and Markets Ltd.


 
 
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