http://finance.lycos.com/qc/news/story.aspx?story=200404271519_BWR__BW5699 Research and Markets: 2004 Digital and Interactive TV Industry Market report 27 April 2004, 11:19am ET DUBLIN, Ireland--(BUSINESS WIRE)--April 27, 2004-- The Rise of the Digital and Interactive TV Industry: Digital TV will progressively replace analogue up to the mandated change-over dates Research and Markets ( http://www.researchandmarkets.com/ ) has announced the addition of 2004 Digital and Interactive TV Industry Market report to their offering. Free-to air TV can easily survive for another ten years, but its future after that is not bright. It is so far behind in technology that it is unlikely to be able to catch up with other providers of entertainment and information. PCs, game computers DVDs and even mobile phones will reach TV quality by the early 00s. In an increasingly digital and interactive media landscape, customer relations is essential. In most situations, FTA broadcasters don't have any direct relationships with their customers. This means that the computer industry will slowly take over the TV momentum from the broadcasting industry. If Internet-TV (video streaming) takes-off, advertisers will not hesitate to jump ship and the programming sources for the broadcasters will slowly start to dry up. Content for the next generation will be vastly different from that of the current generation of traditional TV viewers. Of the three methods of delivery, cable, satellite and terrestrial broadcasting, satellite is still the most widely used, but cable is quickly catching up. During the first decade in the 21st century, it will play a far more significant role, and should become another access technology in the converging markets of telecommunications, broadcasting, Internet and e-commerce, while satellite will be restricted to TV where its strength lies. Terrestrial TV is still floundering in its outdated infrastructure and business models. There is no global standard, and especially the developments in the USA are not very promising, and new technologies such as MHP are still several years away from large scale commercial deployment. The advent of digital technology has not proved to be a saviour as existing broadcasters are protecting their existing investments, and the high cost of HDTV is not seen by consumers as being worth the cost. As prices fall and people need to replace their sets, digital TV will progressively replace analogue up to the mandated change-over dates. Interactive TV initiatives date back to the late 1970s, but nothing much happened since, despite a short revival of the idea around 1995 when the US industry was looking at video-on-demand services. The major problem was the inadequate capacity of their cable TV networks but, with the development of broadband, this has been changing. This report discusses all of these topics, mainly from a marketing point of view and from a technical point of view. This annual report covers: multi channel TV, pay TV, cable TV, digital terrestrial TV (DTT), digital satellite (DTH), set top boxes (STB), HDTV, SDTV, personal TV, broadband, i-advertising, interactive TV (iTV), datacasting, PVR/DVR, EPG, Digital Radio (DAB), Radio Data Systems The report also contains:- Global market and industry overviews and analyses - Global overview - Overview per continent - Trends and Developments - Business Strategies - User statistics - Revenues and forecasts Report Contents: 1. BROADCASTING INDUSTRY ANALYSIS 2. DIGITAL TERRESTRIAL TV 3. DIGITAL FTA MARKET IN 2004 4. CABLE TV 5. DIGITAL SATELLITE 6. DIGITAL PAY TV MARKET IN 2004 7. INTERACTIVE TV 8. HDTV 9. DATACASTING 10. PERSONAL VIDEO RECORDERS (PVR) 11. DIGITAL RADIO 12. CUSTOMER SERVICE AND CRM 13. FREQUENCIES, MODULATIONS, SPECTRUM 14. BROADCASTING TECHNOLOGIES AND STANDARDS 15. GLOSSARY OF ABBREVIATIONS For more information visit http://www.researchandmarkets.com/reports/c1559 CONTACT: Research and Markets Laura Wood Senior Manager press@xxxxxxxxxxxxxxxxxxxxxx Fax : +353 1 4100 980 SOURCE: Research and Markets Ltd. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.