[opendtv] PR: 1080p DLP(TM) TV Technology in Volume Production and Shipment

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 13 Apr 2005 06:24:10 -0400

1080p DLP(TM) TV Technology in Volume Production and Shipment; 
Quantity 1080p Shipment Is Milestone for Large-Screen HDTV Industry

April 12, 2005 12:00am
Source: PR Newswire

  DALLAS, April 11 /PRNewswire/ -- Texas Instruments (NYSE: TXN) (TI) 
today announced that its 1920 x 1080 high-definition (HD) resolution 
DLP TV technology has been fully qualified and is in production 
shipment to customers. DLP TVs are expected to be the first volume 
1080p TVs available on the U.S. market, with affordable 1080p DLP TVs 
scheduled to be at retail as early as July.

  Manufacturers who have announced 1080p DLP TVs include LG, 
Mitsubishi, Samsung, and Toshiba. Mitsubishi will publicly introduce 
for the first time today 5 new models featuring 1080p DLP technology, 
ranging in screen size from 52" to 73", at their line show in 
Orlando, Florida. 1080p DLP TVs will complement the 720p 
high-definition DLP TV offerings available on the market, which total 
more than 75 models from more than 20 customers worldwide.

  The 1080p DLP chip offers a variety of features to customers that 
allow them to differentiate their TVs:

  * SharpPicture(TM): Processing enhancement that works in conjunction 
with SmoothPicture(TM) technology to simultaneously provide sharp, 
yet  smooth and seamless images.  * DynamicColor(TM): Enhances colors 
and contrast without impacting skin  tones, allowing for more vibrant 
and lifelike color reproduction.  * DynamicBlack(TM): System level 
solution which provides dramatic  increases in system contrast ratio 
and grayscale fidelity by as much  as 4x, bringing greater detail to 
dark scenes and images and allowing customers to achieve contrast 
ratios well above 5000:1.  * DarkChip3(TM): Feature that includes 
architectural changes to the DLP  chip resulting in a 20 - 40% 
improvement in contrast over  DarkChip2(TM).

  With the highly anticipated industry move to 1920 x 1080 resolution 
digital capture, broadcast and playback, 1080p DLP TVs are designed 
to display incredible high-definition pictures that match the full 
content resolution. According to In-Stat, there are currently 4 
million HDTV households in the US, up from 1.6 million in March 2004. 
Many HD cable and network programming offerings have already moved to 
1080 resolution, and the highly anticipated HD-DVD and Blu-ray Disc 
technologies for high-definition video playback are expected to make 
their debut later this year.

  "This is an exciting time for HDTV, as we are seeing large 
quantities of HD content and consumer products to support the 
content," said Dale Zimmerman, Business Manager, DLP(TM) TV Products 
at Texas Instruments. "We are pleased to provide our customers with a 
1080p resolution chip so they can continue to lead the TV market with 
innovative DLP TVs."

  The inherent advantages of DLP technology include no burn-in or 
fade, deep rich colors, and incredible, industry-leading contrast 
ratios. The speed advantage of DLP technology allows for a 1-chip 
architecture that provides razor-sharp images that will not 
misconverge over time, and excellent reproduction of fast video such 
as sports and live action with no motion lag.

  About Texas Instruments DLP Products

  Texas Instruments DLP display technology offers clarity down to the 
most minute detail, delivering pictures rich with color and 
brightness to large- screen HDTVs and projectors for business, home, 
professional venue and digital cinema (DLP Cinema(TM)). 75 of the 
world's top projection and display manufacturers design, manufacture 
and market products based on DLP technology. At the heart of every 
DLP chip is an array of up to 2 million microscopic mirrors which 
switch incredibly fast to create a high resolution, highly reliable, 
full color image. DLP technology's chip architecture and inherent 
speed advantage provides razor-sharp images and excellent 
reproduction of fast motion video. Since early 1996, more than 6 
million DLP subsystems have been shipped. For more information, 
please visit www.dlp.com

  Texas Instruments Incorporated provides innovative DSP and Analog 
technologies to meet our customers' real world signal processing 
requirements. In addition to Semiconductor, the company's businesses 
include Sensors & Controls and Educational & Productivity Solutions. 
TI is headquartered in Dallas, Texas, and has manufacturing, design 
or sales operations in more than 25 countries.

  Texas Instruments is traded on the New York Stock Exchange under the 
symbol TXN. More information is located on the World Wide Web at 
www.ti.com .

  Digital Light Processing, DLP and DLP Cinema are trademarks of Texas 

SOURCE Texas Instruments DLP Products

CONTACT: Molly Mulloy of Texas Instruments DLP Products, 
+1-214-567-3125, or mollym@xxxxxx ; or Nick Mendoza of Rogers & 
Cowan, +1-310-854-8128, or nmendoza@xxxxxxxxxxxxxxxxxx , for Texas 
Instruments DLP Products

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