[opendtv] Re: Out of Sync?
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 7 Mar 2007 10:59:03 -0800
Basic economics, John.
Stations make money off analog; don't make a cent off digital.
Think department stores. Do they advertise the low-markup (or no-markup)
items, or those with the highest profit margins.
Setting the deadline, btw, seriously changes the equation, since they now
know they must make a business of digital.
KFMB-TV in San Diego -- which recently began the first HD newscast in the
market -- now tags "High Definition News" in spots for HD Radio.
John Willkie
----- Original Message -----
From: "John Limpert" <john.a.limpert@xxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Wednesday, March 07, 2007 6:10 AM
Subject: [opendtv] Re: Out of Sync?
> It doesn't surprise me. Maybe someone on the list can explain
> something to me. Over the years, I've looked for information on
> digital TV on many local stations' web sites. Usually I find no
> information. I get the impression that the typical web site is
> produced by the marketing department and that they think that the
> engineering and operations staff are just those smelly trolls in the
> basement that everyone would prefer to ignore. When the station is
> spending millions of dollars to upgrade their systems, I'd think that
> they would want to let the public know about it. I get more
> information out of the FCC database than most stations' web sites.
>
> On 3/7/07, Craig Birkmaier <craig@xxxxxxxxx> wrote:
> > If this were not so ridiculous it would be funny...
> >
> > Here we are less than two years out from the "supposed" end of analog
> > TV broadcasts, and there is some finger pointing going on about the
> > end date. It seems that the government and TV industry are "Out of
> > Sync."
> >
> > DUH!
> >
> > The story leads with:
> > >Government and industry may agree on the importance of informing
> > >consumers about the looming transition to digital television.
> >
> > They may agree it is important, but NOBODY is doing it.
> >
> > And why the hell is it the governments responsibility to inform the
> > public about the transition, when broadcasters have the VERY BEST
> > means to educate the public?
> >
> > Where are the educational promos?
> >
> > Maybe the TV broadcasters expect the government to buy time on their
> > stations to run ads about the transition?
> >
> > Is there any better way to inform the public that the analog TV
> > service is going away than to run promos ON THAT SERVICE?
> >
> > The NAB keeps telling us about the multiple billions in public
> > service that TV stations provide each year, yet the TV industry has
> > completely ignored the opportunity to promote the new DTV service and
> > to inform the public of the impending changes.
> >
> > Does it really matter if there are multiple countdown clocks with
> > different outcomes? What we all what to know is when the DTV
> > transition is going to BEGIN.
> >
> > Regards
> > Craig
> >
>
>
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