[opendtv] Re: Opinion: Stations Need To Stream Their Signals Now

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 8 Aug 2011 11:49:14 -0400

At 2:57 PM -0500 8/5/11, Manfredi, Albert E wrote:
Win-win-win? More like win-partially lose-win.

If the networks agree to stream on the Internet, why should they include local broadcasters in that equation? Just as the case is now with catch-up episodes, the networks can very well manage on their own.

It is certainly true that networks might eventually have to start dealing with ISPs on an individual level, especially as ISPs start to see their networks becoming clogged by users of network streams (of course, IP multicast would help a lot for live streams). However I'm not getting the local station's contribution in this model.

Local broadcasters, at least some of them, already stream their own content, like news clips and weather. I just don't see why the networks should depend on local stations for live streams of network shows, is all.

So essentially you are in agreement with Preston Padden that local stations are doomed. That they serve no real purpose for the networks anymore, except for the revenues they generate from their O&O stations...

RIGHT?

So let's play Devil's Advocate for a moment. Bert believes that the networks should be allowed to own a national footprint of broadcast stations; please note that the composition of the transmission infrastructure is not in question here, just the notion that the networks could create a national broadcast infrastructure.

If this were permitted, how would this influence Padden's suggestions? That is, if I live in Florida, and want to stream an NBC show, should this come from a server run by the closest NBC transmission facility, or should it come from a single "NBC.com" server?

Is there any real difference given that most media streaming is now distributed rather than centralized (for example Akamai).

And if everything is streamed, should NBC still pay the power bills for transmitters, or should NBC just use the Internet for delivery of their programming?

And how does this influence the current debate about recovering "broadcast spectrum" for mobile broadband?

It would be nice to see some feedback from folks OTHER than just Bert...

Regards
Craig


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